{"id":16663,"date":"2017-01-19T14:00:58","date_gmt":"2017-01-19T13:00:58","guid":{"rendered":"http:\/\/vipos.edu.rs\/?p=16663"},"modified":"2017-01-19T14:00:58","modified_gmt":"2017-01-19T13:00:58","slug":"ponasanje-potrosaca-popd","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2017\/01\/19\/ponasanje-potrosaca-popd\/","title":{"rendered":"Pona\u0161anje potro\u0161a\u010da, POPd"},"content":{"rendered":"

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Studijski program<\/td>\nPoslovna ekonomija<\/td>\n<\/tr>\n
Izborno podru\u010dje (modul)<\/td>\nMarketing i trgovina<\/td>\n<\/tr>\n
Vrsta i nivo studija<\/td>\nosnovne strukovne studije\/studije prvog stepena<\/td>\n<\/tr>\n
Naziv predmeta<\/td>\nPona\u0161anje potro\u0161a\u010da<\/td>\n<\/tr>\n
Broj ESPB<\/td>\n7<\/td>\nStatus predmeta (obavezni\/izborni)<\/td>\nObavezni<\/td>\n<\/tr>\n
Uslov<\/td>\n<\/td>\n<\/tr>\n
Cilj
\npredmeta<\/td>\n		Razumevanje pona\u0161anja potro\u0161a\u010da i uticaja na njega pre, za vreme i posle kupovine u cilju kreiranja efikasnih marketing strategija namenjenih tr\u017ei\u0161tu finalne i poslovne potro\u0161nje.<\/td>\n<\/tr>\n
Ishod
\npredmeta<\/td>\n		Student koji uspe\u0161no zavr\u0161i ovaj predmet osposobljen je da:
\n– Razume mesto i ulogu potro\u0161a\u010da u marketin\u0161kom odlu\u010divanju preduze\u0107a
\n– Analizira interne i eksterne faktore uticaja na pona\u0161anje i odlu\u010divanje\u00a0 finalnih i poslovnih potro\u0161a\u010da
\n-Demonstrira prikupljanje informacija o potro\u0161a\u010dima i njihovu upotrebu u marketin\u0161kom odlu\u010divanju, pre svega u odlu\u010divanju o upravljanju odnosima sa potro\u0161a\u010dima, segmentaciji, pozicioniranju i promociji
\n– Kriti\u010dki procenjuje razli\u010dite prakse zakonske za\u0161tite i organizovanja potro\u0161a\u010da<\/td>\n<\/tr>\n
Sadr\u017eaj predmeta<\/td>\n<\/tr>\n
Teorijska
\nnastava<\/td>\n		1. Potro\u0161a\u010d u marketingu
\n2. Potrebe, motivi i stavovi potro\u0161a\u010da
\n3. Determinante pona\u0161anja potro\u0161a\u010da
\n5. Sociolo\u0161ka i psihografska istra\u017eivanja potro\u0161a\u010da
\n6. Psiholo\u0161ka i motivaciona istra\u017eivanja pona\u0161anja potro\u0161a\u010da
\n6. Odlu\u010divanje potro\u0161a\u010da o kupovini
\n7. Organizovanje i za\u0161tita potro\u0161a\u010da – doma\u0107a i me\u0111unarodna praksa<\/td>\n<\/tr>\n
Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva\u010dki rad)<\/td>\n1. Re\u0161avanje studija slu\u010daja – materijal na kursu predmeta na LMS-u
\n2. Ve\u017ebe iz materijala na kursu predmeta na LMS-u.<\/td>\n<\/tr>\n
Literatura<\/td>\n<\/tr>\n
1<\/td>\nMari\u010di\u0107 B: Pona\u0161anje potro\u0161a\u010da-marketin\u0161ki pristup, Savremena administracija, Beograd, 2011<\/td>\n<\/tr>\n
2<\/td>\nShiffman, L. Kanuk, L.L. Pona\u0161ajne potro\u0161a\u010da. VII izdanje,\u00a0 Prentice Hall\/Mate Zagreb, 2004<\/td>\n<\/tr>\n
3<\/td>\nSolomon, M.R. Bamossy, G.J. Askegaard, S: Consumer behaviour: a European perspective. Prentice Hall. 1999<\/td>\n<\/tr>\n
4<\/td>\nStankovi\u0107, LJ. \u0110uki\u0107, S. Marketing istra\u017eivanja-studije slu\u010daja- Istra\u017eivanje pona\u0161anja potro\u0161a\u010da. Ekonomski fakultet, Ni\u0161, 2006<\/td>\n<\/tr>\n
5<\/td>\nAn\u0111elkovi\u0107, S. Istra\u017eivanje pona\u0161anja potro\u0161a\u010da. Beogradska poslovna \u0161kola, Beograd, 2002.<\/td>\n<\/tr>\n
6<\/td>\nInternet: www.consumersinternational.org\/Consumers International,\u00a0 globalni savez potro\u0161a\u010dkih organizacija<\/td>\n<\/tr>\n
7<\/td>\nInternet: www.beuc.org\u00a0 The European Consumers’ Organisation – potro\u0161a\u010dke organizacije Evropske unije<\/td>\n<\/tr>\n
8<\/td>\nInternet: www.nops.org.rs\u00a0\u00a0 Nacionalna organizacija potro\u0161a\u010da Srbije<\/td>\n<\/tr>\n
9<\/td>\n\u010casopisi: Marketing, Journal of Consumer Research, Journal of Consumer Behaviour<\/td>\n<\/tr>\n
Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/td>\n<\/tr>\n
Predavanja<\/td>\nVe\u017ebe<\/td>\nDON<\/td>\nStudijski istra\u017eiva\u010dki rad<\/td>\nOstali \u010dasovi<\/td>\n<\/tr>\n
2<\/td>\n2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Metode
\nizvo\u0111enja
\nnastave<\/td>\n		Predavanja iz elektronskih materijala na LMS-u; testovi za samoproveru znanja preko LMS-a; redovne konsultacije preko foruma i sistema poruka LMS-a. Power Roint prezentacija lekcija na LMS-u; on-line ve\u017ebe iz materijala na kursu ovog predmeta na LMS-u. Seminarski rad: postavljanje i pregledanje preko foruma LMS-a.<\/td>\n<\/tr>\n
Ocena znanja (maksimalni broj poena 100)<\/td>\n<\/tr>\n
Predispitne obaveze<\/td>\npoena 70<\/td>\nZavr\u0161ni ispit<\/td>\npoena 30<\/td>\n<\/tr>\n
on-line aktivnost<\/td>\n10<\/td>\npismeni ispit (u \u0161koli)<\/td>\n30<\/td>\n<\/tr>\n
prakti\u010dna nastava<\/td>\n<\/td>\nusmeni ispit<\/td>\n<\/td>\n<\/tr>\n
kolokvijumi (u \u0161koli)<\/td>\n2×25<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
seminari preko foruma LMS-a<\/td>\n10<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Na\u010din provere znanja mogu biti razli\u010diti navedeno\u00a0 u tabeli su samo neke opcije: (pismeni ispiti, usmeni ispt, prezentacija projekta, seminari itd……<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

  Studijski program Poslovna ekonomija Izborno podru\u010dje (modul) Marketing i trgovina Vrsta i nivo studija osnovne strukovne studije\/studije prvog stepena Naziv predmeta Pona\u0161anje potro\u0161a\u010da Broj ESPB 7 Status predmeta (obavezni\/izborni) Obavezni Uslov Cilj predmeta Razumevanje pona\u0161anja potro\u0161a\u010da i uticaja na njega pre, za vreme i posle kupovine u cilju kreiranja efikasnih marketing strategija namenjenih tr\u017ei\u0161tu…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[260],"tags":[],"class_list":["post-16663","post","type-post","status-publish","format-standard","hentry","category-studijski-programi-2014-daljinske-studije","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/16663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=16663"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/16663\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=16663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=16663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=16663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}