{"id":16702,"date":"2017-01-19T14:53:10","date_gmt":"2017-01-19T13:53:10","guid":{"rendered":"http:\/\/vipos.edu.rs\/?p=16702"},"modified":"2017-01-19T14:53:10","modified_gmt":"2017-01-19T13:53:10","slug":"projekat-iz-marketing-istrazivanja-pmid","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2017\/01\/19\/projekat-iz-marketing-istrazivanja-pmid\/","title":{"rendered":"Projekat iz marketing istra\u017eivanja, PMId"},"content":{"rendered":"

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Studijski program<\/td>\nPoslovna ekonomija<\/td>\n<\/tr>\n
Izborno podru\u010dje (modul)<\/td>\nsvi moduli<\/td>\n<\/tr>\n
Vrsta i nivo studija<\/td>\nosnovne strukovne studije\/studije prvog stepena<\/td>\n<\/tr>\n
Naziv predmeta<\/td>\nProjekat iz marketing istra\u017eivanja<\/td>\n<\/tr>\n
Broj ESPB<\/td>\n4<\/td>\nStatus predmeta (obavezni\/izborni)<\/td>\nIzborni<\/td>\n<\/tr>\n
Uslov<\/td>\n<\/td>\n<\/tr>\n
Cilj
\npredmeta<\/td>\n		Cilj predmeta Projekat iz marketng istra\u017eivanja je osposobljavanje studenata da ste\u010dena teoretska znanja\u00a0 iz\u00a0\u00a0 ove oblasti,\u00a0 znaju da primene u praksi, samostalno ili u timu,\u00a0 na konkretnom i realnom primeru.<\/td>\n<\/tr>\n
Ishod
\npredmeta<\/td>\n		Nakon uspe\u0161no savladanog gradiva student \u0107e biti osposobljen da: :
\na) uradi konkretno marketin\u0161ko istra\u017eivanje,
\nb) javno prezentuje rezultata istra\u017eivanja,
\nv) zaklju\u010dke i preporuke istra\u017eivanja\u00a0 primeni u kreiranju uspe\u0161ne marketing strategije za nastup preduze\u0107a na tr\u017ei\u0161tu.<\/td>\n<\/tr>\n
Sadr\u017eaj predmeta<\/td>\n<\/tr>\n
Teorijska
\nnastava<\/td>\n		1. Definisanje ciljeva i predmeta marketing istra\u017eivanja
\n2. Razrada plana istra\u017eivanja
\n3. Prikupljanje, obrada i analiza podataka
\n4. Izrada izve\u0161taja i prezentacija rezultata istra\u017eivanja<\/td>\n<\/tr>\n
Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva\u010dki rad)<\/td>\nDON:
\nKonkretno istra\u017eivanje:
\n1. Istra\u017eivanje makro i mikro okru\u017eenja preduze\u0107a
\n2. Istra\u017eivanje karakteristika tr\u017ei\u0161ta
\n3. Istra\u017eivanje, analiza i predvi\u0111anje tra\u017enje i prodaje
\n4. Istra\u017eivanje efikasnosti instrumenata marketting miksa
\n5. Istra\u017eivanje tr\u017ei\u0161ne pozicije preduze\u0107a
\n6. Itra\u017eivanje pona\u0161anja potro\u0161a\u010da<\/td>\n<\/tr>\n
Literatura<\/td>\n<\/tr>\n
1<\/td>\nHani\u0107 H, Vi\u0107enti\u0107 M, \u0110urica M, Istra\u017eivanje tr\u017ei\u0161ta, VIPOS, Valjevo, 2010<\/td>\n<\/tr>\n
2<\/td>\nHani\u0107 H.: Istra\u017eivanje tr\u017ei\u0161ta i marketing informacioni sistem, Ekonomski fakultet, Beograd, 2005<\/td>\n<\/tr>\n
3<\/td>\nAn\u0111elkovi\u0107 S.: Istra\u017eivanje pona\u0161anja potro\u0161a\u010da, Beogradska poslovna \u0161kola. Beograd, 2002<\/td>\n<\/tr>\n
4<\/td>\n\u010casopis Marketing, Publisher, Beograd<\/td>\n<\/tr>\n
5<\/td>\n<\/td>\n<\/tr>\n
Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/td>\n<\/tr>\n
Predavanja<\/td>\nVe\u017ebe<\/td>\nDON<\/td>\nStudijski istra\u017eiva\u010dki rad<\/td>\nOstali \u010dasovi<\/td>\n<\/tr>\n
1<\/td>\n<\/td>\n3<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Metode
\nizvo\u0111enja
\nnastave<\/td>\n		Predavanja iz elektronskih materijala na LMS-u; kori\u0161\u0107enje uputstava za pripremu i realizaciju istra\u017eiva\u010dkog projekta, redovne konsultacije preko foruma i sistema poruka u pojedinim fazama izrade projekta.<\/td>\n<\/tr>\n
Ocena znanja (maksimalni broj poena 100)<\/td>\n<\/tr>\n
Predispitne obaveze<\/td>\n70<\/td>\nZavr\u0161ni ispit<\/td>\n<\/td>\n<\/tr>\n
Izrada plana istra\u017eiva\u010dkog projekta on-line<\/td>\n30<\/td>\nPrezentacija istra\u017eiva\u010dkog projekta (u \u0161koli)<\/td>\n30<\/td>\n<\/tr>\n
Realizacija istra\u017eiva\u010dkog projekta on-line<\/td>\n40<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Na\u010din provere znanja mogu biti razli\u010diti navedeno\u00a0 u tabeli su samo neke opcije: (pismeni ispiti, usmeni ispt, prezentacija projekta, seminari itd……<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

  Studijski program Poslovna ekonomija Izborno podru\u010dje (modul) svi moduli Vrsta i nivo studija osnovne strukovne studije\/studije prvog stepena Naziv predmeta Projekat iz marketing istra\u017eivanja Broj ESPB 4 Status predmeta (obavezni\/izborni) Izborni Uslov Cilj predmeta Cilj predmeta Projekat iz marketng istra\u017eivanja je osposobljavanje studenata da ste\u010dena teoretska znanja\u00a0 iz\u00a0\u00a0 ove oblasti,\u00a0 znaju da primene u…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[262],"tags":[],"class_list":["post-16702","post","type-post","status-publish","format-standard","hentry","category-knjiga-predmeta-2014-daljinske-studije","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/16702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=16702"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/16702\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=16702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=16702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=16702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}