{"id":17178,"date":"2017-03-07T10:37:00","date_gmt":"2017-03-07T09:37:00","guid":{"rendered":"http:\/\/vipos.edu.rs\/?p=17178"},"modified":"2017-03-07T10:37:00","modified_gmt":"2017-03-07T09:37:00","slug":"istrazivanje-trzista-itr","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2017\/03\/07\/istrazivanje-trzista-itr\/","title":{"rendered":"Istra\u017eivanje tr\u017ei\u0161ta, ITR"},"content":{"rendered":"

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Studijski program<\/td>\nPoslovna ekonomija<\/td>\n<\/tr>\n
Izborno podru\u010dje (modul)<\/td>\nMarketing, trgovina i turizam<\/td>\n<\/tr>\n
Vrsta i nivo studija<\/td>\nosnovne strukovne studije\/studije prvog stepena<\/td>\n<\/tr>\n
Naziv predmeta<\/td>\nIstra\u017eivanje tr\u017ei\u0161ta<\/td>\n<\/tr>\n
Broj ESPB<\/td>\n7<\/td>\nStatus predmeta (obavezni\/izborni)<\/td>\nObavezni<\/td>\n<\/tr>\n
Uslov<\/td>\n<\/td>\n<\/tr>\n
Cilj
\npredmeta<\/td>\n		Student \u0107e razumeti zna\u010daj i postupak istra\u017eivanja tr\u017ei\u0161ta u savremenom poslovnom okru\u017eenju. Tokom nastave na ovom predmetu obja\u0161njava se postupak istra\u017eivanja tr\u017ei\u0161ta i konkretne primene u praksi, metodolo\u0161ki aspekti merenja tr\u017ei\u0161nog i prodajnog potencijala, empirijska analiza potro\u0161a\u010dke tra\u017enje primenjuju\u0107i znanja i koncepcije iz elasti\u010dnosti tra\u017enje (cenovne i dohodne) i ekonometrijske analize tra\u017enje.<\/td>\n<\/tr>\n
Ishod
\npredmeta<\/td>\n		Nakon uspe\u0161no zavr\u0161enog predmeta student je sposoban da:
\n– Defini\u0161e marketing problem i cilj istra\u017eivanja
\n– Odredi izvore informacija
\n– Izabere strategiju izbora uzorka i odre\u0111ivanje veli\u010dine uzorka
\n– Prikupi i pripremi potrebne podatke za analizu
\n– Analizira podatke primenjuju\u0107i znanja ste\u010dena na predmetu, primeni odgovaraju\u0107i softver za analizu podataka
\n– Prezentuje rezultate istra\u017eivanja<\/td>\n<\/tr>\n
Sadr\u017eaj predmeta<\/td>\n<\/tr>\n
Teorijska
\nnastava<\/td>\n		1. Dimenzije istra\u017eivanja tr\u017ei\u0161ta
\n2. Proces istra\u017eivanja tr\u017ei\u0161ta
\n3. Merenje tr\u017ei\u0161nog i prodajnog potencijala
\n4. Analiza tra\u017enje
\n5. Istra\u017eivanje pona\u0161anja potro\u0161a\u010da
\n6.Organizacija istra\u017eivanja tr\u017ei\u0161ta
\n7. Eti\u010dki aspekti isra\u017eivanja tr\u017ei\u0161ta<\/td>\n<\/tr>\n
Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva-\u010dki rad)<\/td>\n1. Projektovanje i odre\u0111ivanje uzorka
\n2. Priprema i sprovo\u0111enje fokus grupe
\n3. Primena pravila pisanja dobrog anketnog upitnika
\n4. Kori\u0161\u0107enje alata za kreiranje online anketnog upitnika
\n5. Unos i analiza podataka pomo\u0107u programa Excel i SPSS<\/td>\n<\/tr>\n
Literatura<\/td>\n<\/tr>\n
1<\/td>\nHani\u0107 H, Vi\u0107enti\u0107 M, \u0110urica M, Istra\u017eivanje tr\u017ei\u0161ta, VIPOS, Valjevo, 2010<\/td>\n<\/tr>\n
2<\/td>\nHani\u0107 H.: Istra\u017eivanje tr\u017ei\u0161ta i marketing informacioni sistem, Ekonomski fakultet, Beograd, 2005<\/td>\n<\/tr>\n
3<\/td>\nHani\u0107 H., Vi\u0107enti\u0107 M.: Istra\u017eivanje marketinga, VE\u0160 Valjevo, 2001<\/td>\n<\/tr>\n
4<\/td>\nAn\u0111elkovi\u0107 S.: Istra\u017eivanje pona\u0161anja potro\u0161a\u010da, Beogradska poslovna \u0161kola. Beograd, 2002<\/td>\n<\/tr>\n
5<\/td>\nHani\u0107 H. Marketin\u0161ki informacioni sistemi, Ekonomski fakultet Beograd, 1991<\/td>\n<\/tr>\n
6<\/td>\n\u010casopis Marketing, Publisher, Beograd<\/td>\n<\/tr>\n
Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/td>\n<\/tr>\n
Predavanja<\/td>\nVe\u017ebe<\/td>\nDON<\/td>\nStudijski istra\u017eiva\u010dki rad<\/td>\nOstali \u010dasovi<\/td>\n<\/tr>\n
2<\/td>\n2<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Metode
\nizvo\u0111enja
\nnastave<\/td>\n		\nPredavanja u u\u010dionici, prakti\u010dan rad na terenu i ra\u010dunarskoj u\u010dionici, analiza slu\u010dajeva – prezentacija tehnika i rezultata analize\u00a0 izabranog primera istra\u017eivanja, sprovo\u0111enje testa u toku i na kraju semestra<\/td>\n<\/tr>\n
Ocena znanja (maksimalni broj poena 100)<\/td>\n<\/tr>\n
Predispitne obaveze<\/td>\npoena 70<\/td>\nZavr\u0161ni ispit<\/td>\npoena 30<\/td>\n<\/tr>\n
aktivnost u toku
\npredavanja<\/td>\n		5<\/td>\npismeni ispit<\/td>\n<\/td>\n<\/tr>\n
prakti\u010dna nastava<\/td>\n<\/td>\nusmeni ispit<\/td>\n30<\/td>\n<\/tr>\n
kolokvijumi<\/td>\n50<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
seminari<\/td>\n15<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Na\u010din provere znanja mogu biti razli\u010diti navedeno\u00a0 u tabeli su samo neke opcije: (pismeni ispiti, usmeni ispt, prezentacija projekta, seminari itd……<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

  Studijski program Poslovna ekonomija Izborno podru\u010dje (modul) Marketing, trgovina i turizam Vrsta i nivo studija osnovne strukovne studije\/studije prvog stepena Naziv predmeta Istra\u017eivanje tr\u017ei\u0161ta Broj ESPB 7 Status predmeta (obavezni\/izborni) Obavezni Uslov Cilj predmeta Student \u0107e razumeti zna\u010daj i postupak istra\u017eivanja tr\u017ei\u0161ta u savremenom poslovnom okru\u017eenju. Tokom nastave na ovom predmetu obja\u0161njava se postupak…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[268],"tags":[],"class_list":["post-17178","post","type-post","status-publish","format-standard","hentry","category-knjiga-predmeta-2017","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/17178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=17178"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/17178\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=17178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=17178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=17178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}