{"id":17184,"date":"2017-03-07T10:42:03","date_gmt":"2017-03-07T09:42:03","guid":{"rendered":"http:\/\/vipos.edu.rs\/?p=17184"},"modified":"2018-10-23T11:33:53","modified_gmt":"2018-10-23T09:33:53","slug":"marketing-mar-2","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2017\/03\/07\/marketing-mar-2\/","title":{"rendered":"Marketing, MAR"},"content":{"rendered":"

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Studijski program<\/td>\nsvi studijski programi<\/td>\n<\/tr>\n
Izborno podru\u010dje (modul)<\/td>\nsvi moduli<\/td>\n<\/tr>\n
Vrsta i nivo studija<\/td>\nosnovne strukovne studije\/studije prvog stepena<\/td>\n<\/tr>\n
Naziv predmeta<\/td>\nMarketing<\/td>\n<\/tr>\n
Broj ESPB<\/td>\n7<\/td>\nStatus predmeta (obavezni\/izborni)<\/td>\nobavezni<\/td>\n<\/tr>\n
Uslov<\/td>\n<\/td>\n<\/tr>\n
Cilj
\npredmeta<\/td>\n		Cilj predmeta Marketing je da:
\n– student stekne detaljna saznanja o osnovnim marketin\u0161kim principima i usvoji marketin\u0161ki na\u010din razmi\u0161ljanja pri dono\u0161enju poslovnih odluka. U tom smislu neophodno je da mu se izlo\u017ee fundamentalni aspekti posmatranja i definisanja marketinga sa posebnim akcentom na aktivnost istra\u017eivanja tr\u017ei\u0161ta kao najzna\u010dajnijom funkcijom marketinga
\n– da se analiziraju svi instrumenti marketing miksa
\n– da kroz analizu prakti\u010dnih primera student razvije svoje analiti\u010dko-kriti\u010dke i kreativne sposobnosti analize, kako bi doneo pravu marketing odluku<\/td>\n<\/tr>\n
Ishod
\npredmeta<\/td>\n		Nakon uspe\u0161no savladanog gradiva student \u0107e biti osposobljen da:
\n– samostalno ili u timu defini\u0161e, organizuje, realizuje i koristi rezultate istra\u017eivanja tr\u017ei\u0161ta
\n– defini\u0161e optimalnu ponudu na osnovu istra\u017eivanja i analize tr\u017ei\u0161ta
\n– uspe\u0161no planira marketing strategiju nastupa na tr\u017ei\u0161tu
\n– organizuje marketing aktivnost u preduze\u0107u<\/td>\n<\/tr>\n
Sadr\u017eaj predmeta<\/td>\n<\/tr>\n
Teorijska
\nnastava<\/td>\n		1. Definisanje marketinga
\n2.Stvaranje vrednosti za potro\u0161a\u010de\u00a0 i satisfakcija potro\u0161a\u010da
\n3. Istra\u017eivanje lojalnosti potro\u0161a\u010da
\n4. Upravljanje marketingom u preduze\u0107u
\n5. Marketing informacioni sistem
\n6. istra\u017eivanje tr\u017ei\u0161ta
\n7. Analiza tr\u017ei\u0161ta
\n8. Segmentacija tr\u017ei\u0161ta i pozicioniranje tr\u017ei\u0161ta
\n9. Instrumenti marketing miksa
\n10. Modeli organizovanja marketinga<\/td>\n<\/tr>\n
Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva-\u010dki rad)<\/td>\n1. Kreiranje marketing koncepta za konkretnu profitnu ili neprofitnu instituciju
\n2. Simulacija procesa istra\u017eivanja tr\u017ei\u0161ta
\n3. Planiranje novog proizvoda
\n4. Osmi\u0161ljavanje i kreiranje konkretne promotivne kampanje
\n5. Primena odgovaraju\u0107e marketing strategije<\/td>\n<\/tr>\n
Literatura<\/td>\n<\/tr>\n
1<\/td>\nVi\u0107enti\u0107 M, Mijailovi\u0107 I.: Marketing, VIPOS, Valjevo, 2011.<\/td>\n<\/tr>\n
2<\/td>\nVi\u0107enti\u0107 M, Marketing, VIPOS, Valjevo, 2008<\/td>\n<\/tr>\n
3<\/td>\nMilisavljevi\u0107 M. , Mari\u010di\u0107 B. , Gligorijevi\u0107 M. : Osnovi marketinga, Ekonomski fakultet Beograd, 2009<\/td>\n<\/tr>\n
4<\/td>\nHani\u0107 H.: Principi marketinga, Beogradska bankarska akademija, Beograd, 2007.<\/td>\n<\/tr>\n
5<\/td>\nJobber D., Fahy J. : Osnovi marketinga, Data status, 2006<\/td>\n<\/tr>\n
6<\/td>\nKotler F.: Upravljanje marketingom, Mate,\u00a0 Zagreb, 2001<\/td>\n<\/tr>\n
7<\/td>\n\u010casopis Marketing, Publisher, Beograd<\/td>\n<\/tr>\n
Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/td>\n<\/tr>\n
Predavanja<\/td>\nVe\u017ebe<\/td>\nDON<\/td>\nStudijski istra\u017eiva\u010dki rad<\/td>\nOstali \u010dasovi<\/td>\n<\/tr>\n
2<\/td>\n2<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Metode
\nizvo\u0111enja
\nnastave<\/td>\n		50 % nastave izla\u017ee se \u201eex cathedra\u201c metodom, a drugi deo nastave izvodi se analizom studija slu\u010daja iz prakse, simulacijama, igre uloga, kvizovi, debate, izrade seminarskih radova, prezentacije, gostuju\u0107i predava\u010di.<\/td>\n<\/tr>\n
Ocena znanja (maksimalni broj poena 100)<\/td>\n<\/tr>\n
Predispitne obaveze<\/td>\npoena 60<\/td>\nZavr\u0161ni ispit<\/td>\npoena 40<\/td>\n<\/tr>\n
aktivnost u toku
\npredavanja<\/td>\n		5<\/td>\npismeni ispit<\/td>\n<\/td>\n<\/tr>\n
ve\u017ebe<\/td>\n15<\/td>\nusmeni ispit<\/td>\n40<\/td>\n<\/tr>\n
kolokvijumi<\/td>\n2×20<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
seminarski (izborni)<\/td>\n5<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Na\u010din provere znanja mogu biti razli\u010diti navedeno\u00a0 u tabeli su samo neke opcije: (pismeni ispiti, usmeni ispt, prezentacija projekta, seminari itd……<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

  Studijski program svi studijski programi Izborno podru\u010dje (modul) svi moduli Vrsta i nivo studija osnovne strukovne studije\/studije prvog stepena Naziv predmeta Marketing Broj ESPB 7 Status predmeta (obavezni\/izborni) obavezni Uslov Cilj predmeta Cilj predmeta Marketing je da: – student stekne detaljna saznanja o osnovnim marketin\u0161kim principima i usvoji marketin\u0161ki na\u010din razmi\u0161ljanja pri dono\u0161enju poslovnih…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[268],"tags":[],"class_list":["post-17184","post","type-post","status-publish","format-standard","hentry","category-knjiga-predmeta-2017","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/17184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=17184"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/17184\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=17184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=17184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=17184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}