{"id":17208,"date":"2017-03-07T11:04:42","date_gmt":"2017-03-07T10:04:42","guid":{"rendered":"http:\/\/vipos.edu.rs\/?p=17208"},"modified":"2017-03-07T11:04:42","modified_gmt":"2017-03-07T10:04:42","slug":"ponasanje-potrosaca-pop","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2017\/03\/07\/ponasanje-potrosaca-pop\/","title":{"rendered":"Pona\u0161anje potro\u0161a\u010da, POP"},"content":{"rendered":"

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Studijski program<\/td>\nPoslovna ekonomija<\/td>\n<\/tr>\n
Izborno podru\u010dje (modul)<\/td>\nMarketing, trgovina i turizam<\/td>\n<\/tr>\n
Vrsta i nivo studija<\/td>\nosnovne strukovne studije\/studije prvog stepena<\/td>\n<\/tr>\n
Naziv predmeta<\/td>\nPona\u0161anje potro\u0161a\u010da<\/td>\n<\/tr>\n
Broj ESPB<\/td>\n7<\/td>\nStatus predmeta (obavezni\/izborni)<\/td>\nObavezni<\/td>\n<\/tr>\n
Uslov<\/td>\n<\/td>\n<\/tr>\n
Cilj
\npredmeta<\/td>\n		Shvatanje neophodnosti izu\u010davanja i istra\u017eivanja potro\u0161a\u010dkog pona\u0161anja i mesta i uloge ovih informacija u marketin\u0161kom odlu\u010divanju. Razumevanje pona\u0161anja potro\u0161a\u010da i uticaja na njega pre, za vreme i posle kupovine u cilju kreiranja efikasnih marketing strategija proizvodnih i uslu\u017enih preduze\u0107a, posebno turisti\u010dkih.<\/td>\n<\/tr>\n
Ishod
\npredmeta<\/td>\n		Student koji uspe\u0161no zavr\u0161i ovaj predmet bi\u0107e osposobljen da:
\n– Prepozna mesto i ulogu potro\u0161a\u010da u marketin\u0161kom odlu\u010divanju preduze\u0107a, posebno turist\u010dkih
\n– Analizira interne i eksterne faktore uticaja na pona\u0161anje i odlu\u010divanje\u00a0 potro\u0161a\u010da, a posebno turista kao potro\u0161a\u010da
\n– Demonstrira prikupljanje informacija o potro\u0161a\u010dima i njihovu upotrebu u marketin\u0161kom odlu\u010divanju, pre svega u odlu\u010divanju o upravljanju odnosima sa potro\u0161a\u010dima, segmentaciji, pozicioniranju i promociji
\n– Kriti\u010dki procenjuje razli\u010dite prakse zakonske za\u0161tite i organizovanja potro\u0161a\u010da<\/td>\n<\/tr>\n
Sadr\u017eaj predmeta<\/td>\n<\/tr>\n
Teorijska
\nnastava<\/td>\n		1. Potro\u0161a\u010d u marketingu, turista u turisti\u010dkim kretanjima
\n2. Potrebe, motivi i stavovi potro\u0161a\u010da
\n3. Potrebe, motivi i stavovi turista
\n4. Determinante pona\u0161anja potro\u0161a\u010da
\n5. Sociolo\u0161ka i psihografska istra\u017eivanja potro\u0161a\u010da
\n6. Psiholo\u0161ka i motivaciona istra\u017eivanja pona\u0161anja potro\u0161a\u010da
\n7. Odlu\u010divanje potro\u0161a\u010da o kupovini. Odlu\u010divanje turista o turisti\u010dkoj potro\u0161nji.
\n8. Modeli pona\u0161anja potro\u0161a\u010da
\n9. Organizovanje i za\u0161tita potro\u0161a\u010da<\/td>\n<\/tr>\n
Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva-\u010dki rad)<\/td>\n1. Karakteristike savremenih potro\u0161a\u010da kao osnova za marketin\u0161ke strategije preduze\u0107a
\n2. Upotreba rezultata motivacionih istra\u017eivanja za odluke o dizajniranju proizcoda i promociji
\n3. Analiza nastavog filma “Komercijalizacija detinjstva” i\u00a0 izvo\u0111enje zaklju\u010daka o tr\u017ei\u0161tu dece poto\u0161a\u010da
\n4. Istra\u017eivanje procesa odlu\u010divanja o kupovini unutar porodice
\n5. Istra\u017eivanje stavova potro\u0161a\u010da o trendovima u vezi sa potro\u0161njom6. Analiza uticaja tehnolo\u0161kih promena na informisanje i shvatanje vrednosti savremenog potro\u0161a\u010da<\/td>\n<\/tr>\n
<\/td>\n<\/tr>\n
1<\/td>\n\u041c\u0430\u0440\u0438\u0447\u0438\u045b \u0411: \u041f\u043e\u043d\u0430\u0448\u0430\u045a\u0435 \u043f\u043e\u0442\u0440\u043e\u0448\u0430\u0447\u0430. \u0415\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0438 \u0444\u0430\u043a\u0443\u043b\u0442\u0435\u0442, \u0411\u0435\u043e\u0433\u0440\u0430\u0434, 2011.<\/td>\n<\/tr>\n
2<\/td>\nShiffman, L. Kanuk, L.L. Pona\u0161ajne potro\u0161a\u010da. VII izdanje,\u00a0 Prentice Hall\/Mate Zagreb, 2004<\/td>\n<\/tr>\n
3<\/td>\nSolomon, M.R. Bamossy, G.J. Askegaard, S: Consumer behaviour: a European perspective. Prentice Hall. 1999<\/td>\n<\/tr>\n
4<\/td>\n\u0416\u0438\u0432\u043a\u043e\u0432\u0438\u045b, \u0420. \u041f\u043e\u043d\u0430\u0448\u0430\u045a\u0435 \u0438 \u0437\u0430\u0448\u0442\u0438\u0442\u0430 \u043f\u043e\u0442\u0440\u043e\u0448\u0430\u0447\u0430 \u0443 \u0442\u0443\u0440\u0438\u0437\u043c\u0443. \u0421\u0438\u043d\u0433\u0438\u0434\u0443\u043d\u0443\u043c, \u0411\u0435\u043e\u0433\u0440\u0430\u0434, 2013.<\/td>\n<\/tr>\n
5<\/td>\nBarry J Babin,Eric Harris. Pona\u0161anje potro\u0161a\u010da,Data status \u0411\u0435\u043e\u0433\u0440\u0430\u0434, 2012.<\/td>\n<\/tr>\n
6<\/td>\n\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442: www.consumersinternational.org\/Consumers International,\u00a0 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0438 \u0441\u0430\u0432\u0435\u0437 \u043f\u043e\u0442\u0440\u043e\u0448\u0430\u0447\u043a\u0438\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0458\u0430<\/td>\n<\/tr>\n
7<\/td>\n\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442: www.beuc.org\u00a0 The European Consumers’ Organisation – \u043f\u043e\u0442\u0440\u043e\u0448\u0430\u0447\u043a\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0458\u0435 \u0415\u0432\u0440\u043e\u043f\u0441\u043a\u0435 \u0443\u043d\u0438\u0458\u0435<\/td>\n<\/tr>\n
8<\/td>\n\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442: www.nops.org.rs\u00a0\u00a0 \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0458\u0430 \u043f\u043e\u0442\u0440\u043e\u0448\u0430\u0447\u0430 \u0421\u0440\u0431\u0438\u0458\u0435<\/td>\n<\/tr>\n
9<\/td>\n\u0427\u0430\u0441\u043e\u043f\u0438\u0441\u0438: Marketing, Journal of Consumer Research, Journal of Consumer Behaviour<\/td>\n<\/tr>\n
\u0411\u0440\u043e\u0458 \u0447\u0430\u0441\u043e\u0432\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u0435 \u043d\u0430\u0441\u0442\u0430\u0432\u0435 \u043d\u0435\u0434\u0435\u0459\u043d\u043e \u0442\u043e\u043a\u043e\u043c \u0441\u0435\u043c\u0435\u0441\u0442\u0440\u0430\/\u0442\u0440\u0438\u043c\u0435\u0441\u0442\u0440\u0430\/\u0433\u043e\u0434\u0438\u043d\u0435<\/td>\n<\/tr>\n
\u041f\u0440\u0435\u0434\u0430\u0432\u0430\u045a\u0430<\/td>\n\u0412\u0435\u0436\u0431\u0435<\/td>\n\u0414\u041e\u041d<\/td>\n\u0421\u0442\u0443\u0434\u0438\u0458\u0441\u043a\u0438 \u0438\u0441\u0442\u0440\u0430\u0436\u0438\u0432\u0430\u0447\u043a\u0438 \u0440\u0430\u0434<\/td>\n\u041e\u0441\u0442\u0430\u043b\u0438 \u0447\u0430\u0441\u043e\u0432\u0438<\/td>\n<\/tr>\n
2<\/td>\n2<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u041c\u0435\u0442\u043e\u0434\u0435
\n\u0438\u0437\u0432\u043e\u0452\u0435\u045a\u0430
\n\u043d\u0430\u0441\u0442\u0430\u0432\u0435<\/td>\n		\u041f\u0440\u0435\u0434\u0430\u0432\u0430\u045a\u0430 ex \u043a\u0430\u0442\u0435\u0434\u0440\u0430, \u0441\u0442\u0443\u0434\u0438\u0458\u0435 \u0441\u043b\u0443\u0447\u0430\u0458\u0430,\u00a0 \u0438\u0437\u0440\u0430\u0434\u0430 \u0438 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430 \u0438\u0441\u0442\u0440\u0430\u0436\u0438\u0432\u0430\u0447\u043a\u0438\u0445 \u0441\u0435\u043c\u0438\u043d\u0430\u0440\u0441\u043a\u0438\u0445 \u0440\u0430\u0434\u043e\u0432\u0430, \u0434\u0438\u0441\u043a\u0443\u0441\u0438\u0458\u0435 \u0438\u00a0 \u0440\u0430\u0434\u0438\u043e\u043d\u0438\u0446\u0435, \u043d\u0430\u0441\u0442\u0430\u0432\u043d\u0438 \u0444\u0438\u043b\u043c.<\/td>\n<\/tr>\n
\u041e\u0446\u0435\u043d\u0430 \u0437\u043d\u0430\u045a\u0430 (\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u043d\u0438 \u0431\u0440\u043e\u0458 \u043f\u043e\u0435\u043d\u0430 100)<\/td>\n<\/tr>\n
\u041f\u0440\u0435\u0434\u0438\u0441\u043f\u0438\u0442\u043d\u0435 \u043e\u0431\u0430\u0432\u0435\u0437\u0435<\/td>\n\u043f\u043e\u0435\u043d\u0430 70<\/td>\n\u0417\u0430\u0432\u0440\u0448\u043d\u0438 \u0438\u0441\u043f\u0438\u0442<\/td>\n\u043f\u043e\u0435\u043d\u0430 30<\/td>\n<\/tr>\n
\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u0443 \u0442\u043e\u043a\u0443
\n\u043f\u0440\u0435\u0434\u0430\u0432\u0430\u045a\u0430<\/td>\n		10<\/td>\n\u043f\u0438\u0441\u043c\u0435\u043d\u0438 \u0438\u0441\u043f\u0438\u0442<\/td>\n30<\/td>\n<\/tr>\n
\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043d\u0430\u0441\u0442\u0430\u0432\u0430<\/td>\n<\/td>\n\u0443\u0441\u043c\u0435\u043d\u0438 \u0438\u0441\u043f\u0438\u0442<\/td>\n<\/td>\n<\/tr>\n
\u043a\u043e\u043b\u043e\u043a\u0432\u0438\u0458\u0443\u043c\u0438<\/td>\n2×25<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u0441\u0435\u043c\u0438\u043d\u0430\u0440\u0438<\/td>\n10<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u041d\u0430\u0447\u0438\u043d \u043f\u0440\u043e\u0432\u0435\u0440\u0435 \u0437\u043d\u0430\u045a\u0430 \u043c\u043e\u0433\u0443 \u0431\u0438\u0442\u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0442\u0438 \u043d\u0430\u0432\u0435\u0434\u0435\u043d\u043e\u00a0 \u0443 \u0442\u0430\u0431\u0435\u043b\u0438 \u0441\u0443 \u0441\u0430\u043c\u043e \u043d\u0435\u043a\u0435 \u043e\u043f\u0446\u0438\u0458\u0435: (\u043f\u0438\u0441\u043c\u0435\u043d\u0438 \u0438\u0441\u043f\u0438\u0442\u0438, \u0443\u0441\u043c\u0435\u043d\u0438 \u0438\u0441\u043f\u0442, \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430 \u043f\u0440\u043e\u0458\u0435\u043a\u0442\u0430, \u0441\u0435\u043c\u0438\u043d\u0430\u0440\u0438 \u0438\u0442\u0434……<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

  Studijski program Poslovna ekonomija Izborno podru\u010dje (modul) Marketing, trgovina i turizam Vrsta i nivo studija osnovne strukovne studije\/studije prvog stepena Naziv predmeta Pona\u0161anje potro\u0161a\u010da Broj ESPB 7 Status predmeta (obavezni\/izborni) Obavezni Uslov Cilj predmeta Shvatanje neophodnosti izu\u010davanja i istra\u017eivanja potro\u0161a\u010dkog pona\u0161anja i mesta i uloge ovih informacija u marketin\u0161kom odlu\u010divanju. Razumevanje pona\u0161anja potro\u0161a\u010da i…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[268],"tags":[],"class_list":["post-17208","post","type-post","status-publish","format-standard","hentry","category-knjiga-predmeta-2017","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/17208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=17208"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/17208\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=17208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=17208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=17208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}