{"id":18520,"date":"2017-10-10T10:59:27","date_gmt":"2017-10-10T08:59:27","guid":{"rendered":"https:\/\/vipos.edu.rs\/?p=18520"},"modified":"2020-11-02T13:57:01","modified_gmt":"2020-11-02T12:57:01","slug":"primenjene-marketinske-strategije-mpms","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2017\/10\/10\/primenjene-marketinske-strategije-mpms\/","title":{"rendered":"Primenjene marketin\u0161ke strategije, MPMS"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Studijski program<\/td>\nPoslovna ekonomija i informatika<\/td>\n<\/tr>\n
Vrsta i nivo studija<\/td>\nmaster strukovne studije<\/td>\n<\/tr>\n
Naziv predmeta<\/td>\nPrimenjene marketin\u0161ke strategije<\/td>\n<\/tr>\n
Broj ESPB<\/td>\n6<\/td>\nStatus predmeta (obavezni\/izborni)<\/td>\nizborni<\/td>\n<\/tr>\n
Cilj
\npredmeta<\/td>\n		Sticanje znanja i ve\u0161tina za prepoznavanje marketing problema i iznala\u017eenje adekvatnih marketing strategija kako bi se obezbedila \u0161to bolja tr\u017ei\u0161na pozicija i konkurentnost preduze\u0107a na tr\u017ei\u0161tu.<\/td>\n<\/tr>\n
Ishod
\npredmeta<\/td>\n		Student \u0107e biti osposobljen da:
\n1. Prepozna marketin\u0161ki problem,
\n2. Istra\u017ei i analizira tr\u017ei\u0161ne mogu\u0107nosti
\n3. Kreira adekvatnu marketing strategiju
\n4. Kreira adekvatan marketing plan za realizaciju marketing strategije<\/td>\n<\/tr>\n
Sadr\u017eaj predmeta:<\/td>\n<\/tr>\n
Teorijska
\nnastava<\/td>\n		1. Tr\u017ei\u0161na orijentacija preduze\u0107a
\n2. Identifikovanje tr\u017ei\u0161nih mogu\u0107nosti
\n3. Osnovni elementi formulisanja marketing strategije
\n4. Odre\u0111ivanje marketing strategije
\n5. Razvijanje marketing strategije
\n6. Vrste marketing strategije
\n7. Proces marketing planiranja<\/td>\n<\/tr>\n
Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva-\u010dki rad)<\/td>\n1. Odr\u017eavanje i pove\u0107anje tr\u017ei\u0161nog u\u010de\u0161\u0107a konkretnog preduze\u0107a
\n2. Segmentacija tr\u017ei\u0161ta i izbor pravog segmenta
\n3. Analiza konkurencije
\n4. Izrada i odbrana predlo\u017eene marketing strategije i marketing plana na konkretnom primeru<\/td>\n<\/tr>\n
Literatura<\/td>\n<\/tr>\n
1<\/td>\nMilisavljevi\u0107 M; Strategijski marketing, Ekonomski fakultet Beograd, 2010<\/td>\n<\/tr>\n
2<\/td>\nFilipovi\u0107 Vinka, Jani\u010di\u0107 Radmila; Strate\u0161ki marketing, FON, Beograd, 2010<\/td>\n<\/tr>\n
3<\/td>\nKotler, Keler; Marketing menad\u017ement; Data status, Beograd, 2006<\/td>\n<\/tr>\n
Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/td>\n<\/tr>\n
Predavanja<\/td>\nVe\u017ebe<\/td>\nDON<\/td>\nStudijski istra\u017eiva\u010dki rad<\/td>\nOstali \u010dasovi<\/td>\n<\/tr>\n
2<\/td>\n2<\/td>\n2<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Metode
\nizvo\u0111enja
\nnastave<\/td>\n		Predavanja, analiza studije slu\u010daja iz prakse, radionice, debate, izrada projektnog zadatka i prezentacija rezultata.<\/td>\n<\/tr>\n
Ocena znanja (maksimalni broj poena 100)<\/td>\n<\/tr>\n
Predispitne obaveze<\/td>\npoena<\/td>\nZavr\u0161ni ispit<\/td>\npoena<\/td>\n<\/tr>\n
aktivnost u toku
\npredavanja<\/td>\n		10<\/td>\npismeni ispit<\/td>\n<\/td>\n<\/tr>\n
prakti\u010dan test<\/td>\n<\/td>\nusmeni ispit<\/td>\n<\/td>\n<\/tr>\n
kolokvijumi\/test<\/td>\n30<\/td>\nprakti\u010dni ispit<\/td>\n50<\/td>\n<\/tr>\n
analiza primera iz prakse<\/td>\n10<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Studijski program Poslovna ekonomija i informatika Vrsta i nivo studija master strukovne studije Naziv predmeta Primenjene marketin\u0161ke strategije Broj ESPB 6 Status predmeta (obavezni\/izborni) izborni Cilj predmeta Sticanje znanja i ve\u0161tina za prepoznavanje marketing problema i iznala\u017eenje adekvatnih marketing strategija kako bi se obezbedila \u0161to bolja tr\u017ei\u0161na pozicija i konkurentnost preduze\u0107a na tr\u017ei\u0161tu. Ishod predmeta…
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