{"id":2759,"date":"2012-09-25T10:57:15","date_gmt":"2012-09-25T10:57:15","guid":{"rendered":"http:\/\/wordpress.vipos.rs\/index.php\/2012\/09\/25\/istraivanje-trita-itr\/"},"modified":"2016-02-17T11:23:41","modified_gmt":"2016-02-17T10:23:41","slug":"istraivanje-trita-itr","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2012\/09\/25\/istraivanje-trita-itr\/","title":{"rendered":"Istra\u017eivanje tr\u017ei\u0161ta, ITR"},"content":{"rendered":"

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Studijski program <\/span><\/strong><\/td>\nPoslovna ekonomija<\/td>\n<\/tr>\n
Izborno podru\u010dje (modul)<\/span><\/strong><\/td>\nMarketing i trgovina<\/td>\n<\/tr>\n
Vrsta i nivo studija<\/span><\/strong><\/td>\nosnovne strukovne studije\/studije prvog stepena<\/td>\n<\/tr>\n
Naziv predmeta<\/span><\/strong><\/td>\nIstra\u017eivanje tr\u017ei\u0161ta<\/td>\n<\/tr>\n
Broj ESPB<\/span><\/strong><\/td>\n\n

7<\/p>\n<\/td>\n

Status predmeta (obavezni\/izborni)<\/span><\/strong><\/td>\nObavezni<\/td>\n<\/tr>\n
Uslov<\/span><\/strong><\/td>\n<\/td>\n<\/tr>\n
Cilj
\npredmeta<\/span><\/strong><\/td>\n		Cilj predmeta Istra\u017eivanje tr\u017ei\u0161ta je da uka\u017ee na zna\u010daj ove aktivnosti kao informaciono analiti\u010dke osnove za uspe\u0161no upravljanje marketing aktivnostima u preduze\u0107u. Studenti treba da steknu i usvoje osnovna saznanja o procesu istra\u017eivanja tr\u017ei\u0161ta i njegovoj konkretnoj primeni u praksi. Tako\u0111e, treba da se upoznaju sa osnovom metodologijom analize i predvi\u0111anja potro\u0161a\u010dke tra\u017enje kako bi bili sposobni da u kvalitativnom i kvantitativnom smislu sprovedu konkretna marketing istra\u017eivanja samostalno ili u timu.<\/td>\n<\/tr>\n
Ishod
\npredmeta<\/span><\/strong><\/td>\n		Nakon uspe\u0161no savladanog gradiva student \u0107e biti osposobljen da uradi:
\na) konkretno marketin\u0161ko istra\u017eivanje:
\n– da defini\u0161e marketing problem i cilj istra\u017eivanja
\n– da odredi izvore informacija i uzorak istra\u017eivanja
\n– da prikuplja, analizira, obradi sve informacije i prezentira rezultate istra\u017eivanja
\nb) kvantitativnu i kvalitativnu analizu i predvi\u0111anje potro\u0161a\u010dke tra\u017enje
\nv) da organizuje aktivnosti istra\u017eivanja tr\u017ei\u0161ta u preduze\u0107u<\/td>\n<\/tr>\n
Sadr\u017eaj predmeta<\/span><\/strong><\/td>\n<\/tr>\n
Teorijska
\nnastava<\/span><\/strong><\/td>\n		1. Dimenzije istra\u017eivanja tr\u017ei\u0161ta
\n2. Proces istra\u017eivanja tr\u017ei\u0161\u0161ta
\n3. Merenje tr\u017ei\u0161nog i prodajnog potencijala
\n4. Analiza tra\u017enje
\n5. Istra\u017eivanje pona\u0161anja potro\u0161a\u010da
\n6.Organizacija istra\u017eivanja tr\u017ei\u0161ta
\n7. Eti\u010dki aspekti isra\u017eivanja tr\u017ei\u0161ta<\/td>\n<\/tr>\n
Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva-\u010dki rad)<\/span><\/strong><\/td>\n 1. Istra\u017eivanje pozicioniranosti konkretnog preduze\u0107a na tr\u017ei\u0161tu
\n2. Analiza promena u marketin\u0161kom okru\u017eenju
\n3. Primena razli\u010ditih metoda za istra\u017eivanje tr\u017ei\u0161ta na konkretnom primeru
\n4 Istra\u017eivanje navika u pona\u0161anju potro\u0161a\u010da
\n<\/span><\/td>\n<\/tr>\n
Literatura<\/span><\/strong><\/td>\n<\/tr>\n
\n

1<\/span><\/p>\n<\/td>\n

Hani\u0107 H, Vi\u0107enti\u0107 M, \u0110urica M, Istra\u017eivanje tr\u017ei\u0161ta, VIPOS, Valjevo, 2010<\/td>\n<\/tr>\n
\n

2<\/span><\/p>\n<\/td>\n

Hani\u0107 H.: Istra\u017eivanje tr\u017ei\u0161ta i marketing informacioni sistem, Ekonomski fakultet, Beograd, 2005<\/td>\n<\/tr>\n
\n

3<\/span><\/p>\n<\/td>\n

Hani\u0107 H., Vi\u0107enti\u0107 M.: Istra\u017eivanje marketinga, VE\u0160 Valjevo, 2001<\/td>\n<\/tr>\n
\n

4<\/span><\/p>\n<\/td>\n

An\u0111elkovi\u0107 S.: Istra\u017eivanje pona\u0161anja potro\u0161a\u010da, Beogradska poslovna \u0161kola. Beograd, 2002<\/td>\n<\/tr>\n
\n

5<\/span><\/p>\n<\/td>\n

Hani\u0107 H. Marketin\u0161ki informacioni sistemi, Ekonomski fakultet Beograd, 1991<\/td>\n<\/tr>\n
\n

6<\/span><\/p>\n<\/td>\n

\u010casopis Marketing, Publisher, Beograd<\/td>\n<\/tr>\n
Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/span><\/strong><\/td>\n<\/tr>\n
Predavanja<\/span><\/strong><\/td>\nVe\u017ebe<\/span><\/strong><\/td>\nDON<\/span><\/strong><\/td>\nStudijski istra\u017eiva\u010dki rad<\/span><\/strong><\/td>\nOstali \u010dasovi<\/span><\/strong><\/td>\n<\/tr>\n
3<\/td>\n2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Metode
\nizvo\u0111enja
\nnastave<\/span><\/strong><\/td>\n		50% nastave izla\u017ee se \u201cex cathedra\u201c metodom, a drugi deo putem konretnih istra\u017eivanja (manjeg obima) koje realizuju timovi studenata i odbranom tih radova na \u010dasovima ve\u017ebi.<\/td>\n<\/tr>\n
Ocena znanja (maksimalni broj poena 100)<\/span><\/strong><\/td>\n<\/tr>\n
Predispitne obaveze<\/span><\/strong><\/td>\npoena 70 <\/span><\/strong><\/td>\nZavr\u0161ni ispit<\/span><\/strong><\/td>\npoena 30 <\/span><\/strong><\/td>\n<\/tr>\n
aktivnost u toku
\npredavanja<\/span><\/strong><\/td>\n		5<\/td>\npismeni ispit<\/span><\/strong><\/td>\n<\/td>\n<\/tr>\n
prakti\u010dna nastava<\/span><\/strong><\/td>\n15<\/td>\nusmeni ispit<\/span><\/strong><\/td>\n\n

\u00a0 \u00a0 \u00a0 \u00a0 30<\/p>\n<\/td>\n<\/tr>\n

kolokvijumi<\/span><\/strong><\/td>\n50<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
seminari<\/span><\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Na\u010din provere znanja mogu biti razli\u010diti navedeno\u00a0 u tabeli su samo neke opcije: (pismeni ispiti, usmeni ispt, prezentacija projekta, seminari itd……<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Studijski program Poslovna ekonomija Izborno podru\u010dje (modul) Marketing i trgovina Vrsta i nivo studija osnovne strukovne studije\/studije prvog stepena Naziv predmeta Istra\u017eivanje tr\u017ei\u0161ta Broj ESPB 7 Status predmeta (obavezni\/izborni) Obavezni Uslov Cilj predmeta Cilj predmeta Istra\u017eivanje tr\u017ei\u0161ta je da uka\u017ee na zna\u010daj ove aktivnosti kao informaciono analiti\u010dke osnove za uspe\u0161no upravljanje marketing aktivnostima u…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2759","post","type-post","status-publish","format-standard","hentry","category-c92-knjiga-predmeta-2012","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=2759"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2759\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=2759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=2759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=2759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}