{"id":2763,"date":"2012-09-25T11:03:54","date_gmt":"2012-09-25T11:03:54","guid":{"rendered":"http:\/\/wordpress.vipos.rs\/index.php\/2012\/09\/25\/marketing-mar\/"},"modified":"2012-09-25T11:03:54","modified_gmt":"2012-09-25T11:03:54","slug":"marketing-mar","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2012\/09\/25\/marketing-mar\/","title":{"rendered":"Marketing, MAR"},"content":{"rendered":"

\u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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Studijski program <\/span><\/strong><\/p>\n<\/td>\n

svi studijski programi<\/td>\n<\/tr>\n
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Izborno podru\u010dje (modul)<\/span><\/strong><\/p>\n<\/td>\n

svi moduli<\/td>\n<\/tr>\n
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Vrsta i nivo studija<\/span><\/strong><\/p>\n<\/td>\n

osnovne strukovne studije\/studije prvog stepena<\/td>\n<\/tr>\n
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Naziv predmeta<\/span><\/strong><\/p>\n<\/td>\n

Marketing<\/td>\n<\/tr>\n
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Broj ESPB<\/span><\/strong><\/p>\n<\/td>\n

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7<\/p>\n<\/td>\n

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Status predmeta (obavezni\/izborni)<\/span><\/strong><\/p>\n<\/td>\n

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obavezni<\/p>\n<\/td>\n<\/tr>\n

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Uslov<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n<\/tr>\n
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Cilj
predmeta<\/span><\/strong><\/p>\n<\/td>\n

Cilj predmeta Marketing je da uka\u017ee na neminovnost prihvatanja marketing orijentacije u uslovima tr\u017ei\u0161ne privrede i da objasni osnovne pretpostavke marketinga, instrumente na kojima po\u010diva, kao i na\u010dine za prekti\u010dnu primenu principa, strategija, instrumenata i ve\u0161tina neophodnih za ostvarivanje uspeha na tr\u017ei\u0161tu.<\/td>\n<\/tr>\n
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Ishod
predmeta<\/span><\/strong><\/p>\n<\/td>\n

Nakon uspe\u0161no savladanog gradiva student \u0107e biti osposobljen da:
– analizira svoje makro, mikro i interno marketin\u0161ko okru\u017eenje
– organizuje i koristi rezultate istra\u017eivanja tr\u017ei\u0161ta
– defini\u0161e optimalnu ponudu (instrumente marketing miksa) koja \u0107e uz zadovoljenje zahteva kupaca doprineti realizaciji bazi\u010dnih ciljeva poslovanja preduze\u0107a
– uspe\u0161no planira svoju marketing strategiju nastupa na tr\u017ei\u0161tu
– organizuje marketing aktivnosti u preduze\u0107u<\/td>\n<\/tr>\n
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Sadr\u017eaj predmeta<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

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Teorijska
nastava<\/span><\/strong><\/p>\n<\/td>\n

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1. Definisanje marketinga
2.Stvaranje vrednosti za potro\u0161a\u010de i satisfakcija potro\u0161a\u010da
3. Istra\u017eivanje lojalnosti potro\u0161a\u010da
4. Upravljanje marketingom u preduze\u0107u
5. Marketing informacioni sistem
6. istra\u017eivanje tr\u017ei\u0161ta
7. Analiza tr\u017ei\u0161ta
8. Segmentacija tr\u017ei\u0161ta i pozicioniranje tr\u017ei\u0161ta
9. Instrumenti marketing miksa
10. Modeli organizovanja marketinga<\/p>\n<\/td>\n<\/tr>\n

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Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva-\u010dki rad)<\/span><\/strong><\/p>\n<\/td>\n

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1. Uticaj kulurnog okru\u017eenja na marketing
2. Istra\u017eivanje tr\u017ei\u0161ta konkretnog preduze\u0107a
3. Segmentacija tr\u017ei\u0161ta
4. Strategije diferenciranja proizvoda-usluge
5. Analiza proizvodnog programa
6. Proces komuniciranja
<\/span><\/p>\n<\/td>\n<\/tr>\n

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Literatura<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

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1<\/span><\/p>\n<\/td>\n

Vi\u0107enti\u0107 M, Mijailovi\u0107 I.: Marketing, VIPOS, Valjevo, 2011.<\/td>\n<\/tr>\n
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2<\/span><\/p>\n<\/td>\n

Vi\u0107enti\u0107 M, Marketing, VIPOS, Valjevo, 2008<\/td>\n<\/tr>\n
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3<\/span><\/p>\n<\/td>\n

Milisavljevi\u0107 M. , Mari\u010di\u0107 B. , Gligorijevi\u0107 M. : Osnovi marketinga, Ekonomski fakultet Beograd, 2009<\/td>\n<\/tr>\n
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4<\/span><\/p>\n<\/td>\n

Hani\u0107 H.: Principi marketinga, Beogradska bankarska akademija, Beograd, 2007.<\/td>\n<\/tr>\n
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5<\/span><\/p>\n<\/td>\n

Jobber D., Fahy J. : Osnovi marketinga, Data status, 2006<\/td>\n<\/tr>\n
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6<\/span><\/p>\n<\/td>\n

Kotler F.: Upravljanje marketingom, Mate, Zagreb, 2001<\/td>\n<\/tr>\n
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7<\/span><\/p>\n<\/td>\n

\u010casopis Marketing, Publisher, Beograd<\/td>\n<\/tr>\n
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Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

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Predavanja<\/span><\/strong><\/p>\n<\/td>\n

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Ve\u017ebe<\/span><\/strong><\/p>\n<\/td>\n

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DON<\/span><\/strong><\/p>\n<\/td>\n

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Studijski istra\u017eiva\u010dki rad<\/span><\/strong><\/p>\n<\/td>\n

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Ostali \u010dasovi<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

2<\/td>\n2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
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Metode
izvo\u0111enja
nastave<\/span><\/strong><\/p>\n<\/td>\n

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50 % nastave izla\u017ee se \u201eex cathedra\u201c metodom, a drugi deo nastave izvodi se analizom studija slu\u010daja iz prakse, izradom seminarskih radova, prezentacije, debate…<\/p>\n<\/td>\n<\/tr>\n

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Ocena znanja (maksimalni broj poena 100)<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

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Predispitne obaveze<\/span><\/strong><\/p>\n<\/td>\n

\n

poena 70 <\/span><\/strong><\/p>\n<\/td>\n

\n

Zavr\u0161ni ispit<\/span><\/strong><\/p>\n<\/td>\n

\n

poena 30 <\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

aktivnost u toku
predavanja<\/span><\/strong><\/p>\n<\/td>\n

5<\/td>\n\n

pismeni ispit<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n<\/tr>\n
\n

prakti\u010dna nastava<\/span><\/strong><\/p>\n<\/td>\n

15<\/td>\n\n

usmeni ispit<\/span><\/strong><\/p>\n<\/td>\n

\n

30<\/p>\n<\/td>\n<\/tr>\n

\n

kolokvijumi<\/span><\/strong><\/p>\n<\/td>\n

50<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n

seminari<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
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Na\u010din provere znanja mogu biti razli\u010diti navedeno\u00a0 u tabeli su samo neke opcije: (pismeni ispiti, usmeni ispt, prezentacija projekta, seminari itd……<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Studijski program svi studijski programi Izborno podru\u010dje (modul) svi moduli Vrsta i nivo studija osnovne strukovne studije\/studije prvog stepena Naziv predmeta Marketing Broj ESPB 7 Status predmeta (obavezni\/izborni) obavezni Uslov Cilj predmeta Cilj predmeta Marketing je da uka\u017ee na neminovnost prihvatanja marketing orijentacije u uslovima tr\u017ei\u0161ne privrede i da objasni osnovne pretpostavke marketinga, instrumente…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2763","post","type-post","status-publish","format-standard","hentry","category-c92-knjiga-predmeta-2012","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=2763"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2763\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=2763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=2763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=2763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}