{"id":2764,"date":"2012-09-25T11:04:37","date_gmt":"2012-09-25T11:04:37","guid":{"rendered":"http:\/\/wordpress.vipos.rs\/index.php\/2012\/09\/25\/marketing-usluga-mus\/"},"modified":"2016-02-17T14:39:43","modified_gmt":"2016-02-17T13:39:43","slug":"marketing-usluga-mus","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2012\/09\/25\/marketing-usluga-mus\/","title":{"rendered":"Marketing usluga, MUS"},"content":{"rendered":"

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Studijski program <\/span><\/strong><\/td>\nsvi studijski programi<\/td>\n<\/tr>\n
Izborno podru\u010dje (modul)<\/span><\/strong><\/td>\nsvi moduli<\/td>\n<\/tr>\n
Vrsta i nivo studija<\/span><\/strong><\/td>\nosnovne strukovne studije\/studije prvog stepena<\/td>\n<\/tr>\n
Naziv predmeta<\/span><\/strong><\/td>\nMarketing usluga<\/td>\n<\/tr>\n
Broj ESPB<\/span><\/strong><\/td>\n\n

7<\/p>\n<\/td>\n

Status predmeta (obavezni\/izborni)<\/span><\/strong><\/td>\nObavezni\/Izborni<\/td>\n<\/tr>\n
Uslov<\/span><\/strong><\/td>\n<\/td>\n<\/tr>\n
Cilj
\npredmeta<\/span><\/strong><\/td>\n		– Osposobljavanje studenata za razumevanje specifi\u010dne prirode usluga i implikacija ovih specifi\u010dnosti na marketing strategije
\n– Ovladavanje znanjima i ve\u0161tinama primene marketing koncepcije za kreiranje poslovnog uspehau rastu\u0107em sektoru usluga.<\/td>\n<\/tr>\n
Ishod
\npredmeta<\/span><\/strong><\/td>\n		Student koji uspe\u0161no zavr\u0161i ovaj predmet osposobljen je da:
\n– Razume specifi\u010dnu i slo\u017eenu prirodu uslu\u017enog proizvoda
\n– Primeni odgovaraju\u0107e strategije upravljanja uslugama (istra\u017eivanje, dizajniranje usluga, odabir ciljnog tr\u017ei\u0161ta, promocija, pozicioniranje…)
\n– Organizuje i realizuje istra\u017eivanje kvaliteta usluga, zadovoljstva korisnika, uslu\u017enih susreta, ljudi, uslu\u017enog ambijenta i dr.
\n– Kreira preporuke za unapre\u0111enje marketing strategije na osnovu rezultata istra\u017eivanja<\/td>\n<\/tr>\n
Sadr\u017eaj predmeta<\/span><\/strong><\/td>\n<\/tr>\n
Teorijska
\nnastava<\/span><\/strong><\/td>\n		1. Uslu\u017ena ekonomija danas
\n2. Definisanje, karakteristike i klasifikacija usluga
\n3. Kvalitet usluga
\n4. Satisfakcija potro\u0161a\u010da usluga
\n5. Dizajniranje, brendiranje i pozicioniranje usluga
\n6. Politika cena i kanali distribucije usluga
\n7. Uslu\u017eni susreti i upravljanje ljudima u uslu\u017enim organizacijama
\n8. Fizi\u010dki dokazi i uslu\u017eni ambijent
\n9. Integrisano marketin\u0161ko komuniciranje u uslugama
\n10. Upravljanje ponudom i tra\u017enjom u uslu\u017enom sektoru
\n11. Marketng istra\u017eivanja usluga<\/td>\n<\/tr>\n
Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva-\u010dki rad)<\/span><\/strong><\/td>\n 1. Re\u0161avanje studija slu\u010daja u grupama
\n2. Izrada, prezentacija i analiza istra\u017eiva\u010dkih seminarskih radova
\n3. Poseta uslu\u017enim firmama i izrada marketin\u0161ke analize studije slu\u010daja firme
\n4. Gostuju\u0107i predava\u010di
\n<\/span><\/td>\n<\/tr>\n
Literatura<\/span><\/strong><\/td>\n<\/tr>\n
\n

1<\/span><\/p>\n<\/td>\n

Sud\u017euk D.: Marketing usluga; VIPOS Valjevo, 2010<\/td>\n<\/tr>\n
\n

2<\/span><\/p>\n<\/td>\n

Veljkovi\u0107, S. Marketing usluga. Beograd: Ekonomski fakultet, 2009<\/td>\n<\/tr>\n
\n

3<\/span><\/p>\n<\/td>\n

Seni\u0107, R. Seni\u0107, V. Menad\u017ement i marketing usluga. Kragujevac: Ekonomski fakultet, 2008<\/td>\n<\/tr>\n
\n

4<\/span><\/p>\n<\/td>\n

Gr\u00f6nroos C. Service Management and Marketing. West Sussex: John Wiley and Sons, 2007<\/td>\n<\/tr>\n
\n

5<\/span><\/p>\n<\/td>\n

Lovelock, C. Wirtz J. Services Marketing: People, Technology, Strategy. 7th ed. Upper Saddle River, New Jersey: Prentice Hall, 2011<\/td>\n<\/tr>\n
\n

6<\/span><\/p>\n<\/td>\n

Journal of Services Marketing. Emerald Group Publiching<\/td>\n<\/tr>\n
Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/span><\/strong><\/td>\n<\/tr>\n
Predavanja<\/span><\/strong><\/td>\nVe\u017ebe<\/span><\/strong><\/td>\nDON<\/span><\/strong><\/td>\nStudijski istra\u017eiva\u010dki rad<\/span><\/strong><\/td>\nOstali \u010dasovi<\/span><\/strong><\/td>\n<\/tr>\n
2<\/td>\n2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Metode
\nizvo\u0111enja
\nnastave<\/span><\/strong><\/td>\n		Predavanja, studije slu\u010daja, izrada i prezentacija istra\u017eiva\u010dkih seminarskih radova, diskusije i radionice.<\/td>\n<\/tr>\n
Ocena znanja (maksimalni broj poena 100)<\/span><\/strong><\/td>\n<\/tr>\n
Predispitne obaveze<\/span><\/strong><\/td>\npoena 70 <\/span><\/strong><\/td>\nZavr\u0161ni ispit<\/span><\/strong><\/td>\npoena 30 <\/span><\/strong><\/td>\n<\/tr>\n
aktivnost u toku
\npredavanja<\/span><\/strong><\/td>\n		10<\/td>\npismeni ispit<\/span><\/strong><\/td>\n30<\/td>\n<\/tr>\n
prakti\u010dna nastava<\/span><\/strong><\/td>\n<\/td>\nusmeni ispit<\/span><\/strong><\/td>\n\n

\n<\/td>\n<\/tr>\n

kolokvijumi<\/span><\/strong><\/td>\n2×25<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
seminari<\/span><\/strong><\/td>\n10<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Na\u010din provere znanja mogu biti razli\u010diti navedeno\u00a0 u tabeli su samo neke opcije: (pismeni ispiti, usmeni ispt, prezentacija projekta, seminari itd……<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Studijski program svi studijski programi Izborno podru\u010dje (modul) svi moduli Vrsta i nivo studija osnovne strukovne studije\/studije prvog stepena Naziv predmeta Marketing usluga Broj ESPB 7 Status predmeta (obavezni\/izborni) Obavezni\/Izborni Uslov Cilj predmeta – Osposobljavanje studenata za razumevanje specifi\u010dne prirode usluga i implikacija ovih specifi\u010dnosti na marketing strategije – Ovladavanje znanjima i ve\u0161tinama primene…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2764","post","type-post","status-publish","format-standard","hentry","category-c92-knjiga-predmeta-2012","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=2764"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2764\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=2764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=2764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=2764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}