{"id":2780,"date":"2012-09-25T11:23:41","date_gmt":"2012-09-25T11:23:41","guid":{"rendered":"http:\/\/wordpress.vipos.rs\/index.php\/2012\/09\/25\/ponaanje-potroaa\/"},"modified":"2012-09-25T11:23:41","modified_gmt":"2012-09-25T11:23:41","slug":"ponaanje-potroaa","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2012\/09\/25\/ponaanje-potroaa\/","title":{"rendered":"Pona\u0161anje potro\u0161a\u010da, POP"},"content":{"rendered":"

\u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Studijski program <\/span><\/strong><\/p>\n<\/td>\n

Poslovna ekonomija<\/td>\n<\/tr>\n
\n

Izborno podru\u010dje (modul)<\/span><\/strong><\/p>\n<\/td>\n

Marketing i trgovina<\/td>\n<\/tr>\n
\n

Vrsta i nivo studija<\/span><\/strong><\/p>\n<\/td>\n

osnovne strukovne studije\/studije prvog stepena<\/td>\n<\/tr>\n
\n

Naziv predmeta<\/span><\/strong><\/p>\n<\/td>\n

Pona\u0161anje potro\u0161a\u010da<\/td>\n<\/tr>\n
\n

Broj ESPB<\/span><\/strong><\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n

\n

Status predmeta (obavezni\/izborni)<\/span><\/strong><\/p>\n<\/td>\n

\n

Obavezni<\/p>\n<\/td>\n<\/tr>\n

\n

Uslov<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n<\/tr>\n
\n

Cilj
predmeta<\/span><\/strong><\/p>\n<\/td>\n

Razumevanje pona\u0161anja potro\u0161a\u010da i uticaja na njega pre, za vreme i posle kupovine u cilju kreiranja efikasnih marketing strategija namenjenih tr\u017ei\u0161tu finalne i poslovne potro\u0161nje.<\/td>\n<\/tr>\n
\n

Ishod
predmeta<\/span><\/strong><\/p>\n<\/td>\n

Student koji uspe\u0161no zavr\u0161i ovaj predmet osposobljen je da:
– Razume mesto i ulogu potro\u0161a\u010da u marketin\u0161kom odlu\u010divanju preduze\u0107a
– Analizira interne i eksterne faktore uticaja na pona\u0161anje i odlu\u010divanje finalnih i poslovnih potro\u0161a\u010da
-Demonstrira prikupljanje informacija o potro\u0161a\u010dima i njihovu upotrebu u marketin\u0161kom odlu\u010divanju, pre svega u odlu\u010divanju o upravljanju odnosima sa potro\u0161a\u010dima, segmentaciji, pozicioniranju i promociji
– Kriti\u010dki procenjuje razli\u010dite prakse zakonske za\u0161tite i organizovanja potro\u0161a\u010da<\/td>\n<\/tr>\n
\n

Sadr\u017eaj predmeta<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Teorijska
nastava<\/span><\/strong><\/p>\n<\/td>\n

\n

1. Potro\u0161a\u010d u marketingu
2. Potrebe, motivi i stavovi potro\u0161a\u010da
3. Determinante pona\u0161anja potro\u0161a\u010da
4. Sociolo\u0161ka i psihografska istra\u017eivanja potro\u0161a\u010da
5. Psiholo\u0161ka i motivaciona istra\u017eivanja pona\u0161anja potro\u0161a\u010da
6. Odlu\u010divanje potro\u0161a\u010da o kupovini
7. Motivi i pona\u0161anje industrijskog kupca
8. Modeli pona\u0161anja potro\u0161a\u010da
9. Me\u0111ukulturalno pona\u0161anje potro\u0161a\u010da
10. Organizovanje i za\u0161tita potro\u0161a\u010da – doma\u0107a i me\u0111unarodna praksa<\/p>\n<\/td>\n<\/tr>\n

\n

Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva-\u010dki rad)<\/span><\/strong><\/p>\n<\/td>\n

\n

1. Re\u0161avanje studija slu\u010daja u grupama
2. Izrada i prezentacija istra\u017eiva\u010dkih seminarskih radova
3. Gostuju\u0107i predava\u010di
<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Literatura<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

1<\/span><\/p>\n<\/td>\n

Mari\u010di\u0107 B: Pona\u0161anje potro\u0161a\u010da-marketin\u0161ki pristup, Savremena administracija, Beograd, 2011<\/td>\n<\/tr>\n
\n

2<\/span><\/p>\n<\/td>\n

Shiffman, L. Kanuk, L.L. Pona\u0161ajne potro\u0161a\u010da. VII izdanje, Prentice Hall\/Mate Zagreb, 2004<\/td>\n<\/tr>\n
\n

3<\/span><\/p>\n<\/td>\n

Solomon, M.R. Bamossy, G.J. Askegaard, S: Consumer behaviour: a European perspective. Prentice Hall. 1999<\/td>\n<\/tr>\n
\n

4<\/span><\/p>\n<\/td>\n

Stankovi\u0107, Lj. \u0110uki\u0107, S. Marketing istra\u017eivanja-studije slu\u010daja- Istra\u017eivanje pona\u0161anja potro\u0161a\u010da. Ekonomski fakultet, Ni\u0161, 2006<\/td>\n<\/tr>\n
\n

5<\/span><\/p>\n<\/td>\n

An\u0111elkovi\u0107, S. Istra\u017eivanje pona\u0161anja potro\u0161a\u010da. Beogradska poslovna \u0161kola, Beograd, 2002.<\/td>\n<\/tr>\n
\n

6<\/span><\/p>\n<\/td>\n

Internet: www.consumersinternational.org\/Consumers International, globalni savez potro\u0161a\u010dkih organizacija<\/td>\n<\/tr>\n
\n

7<\/span><\/p>\n<\/td>\n

Internet: www.beuc.org The European Consumers’ Organisation – potro\u0161a\u010dke organizacije Evropske unije<\/td>\n<\/tr>\n
\n

8<\/span><\/p>\n<\/td>\n

Internet: www.nops.org.rs Nacionalna organizacija potro\u0161a\u010da Srbije<\/td>\n<\/tr>\n
\n

9<\/span><\/p>\n<\/td>\n

\u010casopisi: Marketing, Journal of Consumer Research, Journal of Consumer Behaviour<\/td>\n<\/tr>\n
\n

Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Predavanja<\/span><\/strong><\/p>\n<\/td>\n

\n

Ve\u017ebe<\/span><\/strong><\/p>\n<\/td>\n

\n

DON<\/span><\/strong><\/p>\n<\/td>\n

\n

Studijski istra\u017eiva\u010dki rad<\/span><\/strong><\/p>\n<\/td>\n

\n

Ostali \u010dasovi<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

2<\/td>\n2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n

Metode
izvo\u0111enja
nastave<\/span><\/strong><\/p>\n<\/td>\n

\n

Predavanja ex katedra, studije slu\u010daja, izrada i prezentacija istra\u017eiva\u010dkih seminarskih radova, diskusije i radionice.<\/p>\n<\/td>\n<\/tr>\n

\n

Ocena znanja (maksimalni broj poena 100)<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Predispitne obaveze<\/span><\/strong><\/p>\n<\/td>\n

\n

poena 70 <\/span><\/strong><\/p>\n<\/td>\n

\n

Zavr\u0161ni ispit<\/span><\/strong><\/p>\n<\/td>\n

\n

poena 30 <\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

aktivnost u toku
predavanja<\/span><\/strong><\/p>\n<\/td>\n

10<\/td>\n\n

pismeni ispit<\/span><\/strong><\/p>\n<\/td>\n

30<\/td>\n<\/tr>\n
\n

prakti\u010dna nastava<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n\n

usmeni ispit<\/span><\/strong><\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n<\/tr>\n

\n

kolokvijumi<\/span><\/strong><\/p>\n<\/td>\n

2×25<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n

seminari<\/span><\/strong><\/p>\n<\/td>\n

10<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n

Na\u010din provere znanja mogu biti razli\u010diti navedeno\u00a0 u tabeli su samo neke opcije: (pismeni ispiti, usmeni ispt, prezentacija projekta, seminari itd……<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Studijski program Poslovna ekonomija Izborno podru\u010dje (modul) Marketing i trgovina Vrsta i nivo studija osnovne strukovne studije\/studije prvog stepena Naziv predmeta Pona\u0161anje potro\u0161a\u010da Broj ESPB 7 Status predmeta (obavezni\/izborni) Obavezni Uslov Cilj predmeta Razumevanje pona\u0161anja potro\u0161a\u010da i uticaja na njega pre, za vreme i posle kupovine u cilju kreiranja efikasnih marketing strategija namenjenih tr\u017ei\u0161tu…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2780","post","type-post","status-publish","format-standard","hentry","category-c92-knjiga-predmeta-2012","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=2780"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2780\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=2780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=2780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=2780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}