{"id":2796,"date":"2012-09-25T11:38:13","date_gmt":"2012-09-25T11:38:13","guid":{"rendered":"http:\/\/wordpress.vipos.rs\/index.php\/2012\/09\/25\/projekat-iz-marketing-istraivanja\/"},"modified":"2012-09-25T11:38:13","modified_gmt":"2012-09-25T11:38:13","slug":"projekat-iz-marketing-istraivanja","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2012\/09\/25\/projekat-iz-marketing-istraivanja\/","title":{"rendered":"Projekat iz marketing istra\u017eivanja, IPPE4"},"content":{"rendered":"

\u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Studijski program <\/span><\/strong><\/p>\n<\/td>\n

Poslovna ekonomija<\/td>\n<\/tr>\n
\n

Izborno podru\u010dje (modul)<\/span><\/strong><\/p>\n<\/td>\n

svi moduli<\/td>\n<\/tr>\n
\n

Vrsta i nivo studija<\/span><\/strong><\/p>\n<\/td>\n

osnovne strukovne studije\/studije prvog stepena<\/td>\n<\/tr>\n
\n

Naziv predmeta<\/span><\/strong><\/p>\n<\/td>\n

Projekat iz marketing istra\u017eivanja<\/td>\n<\/tr>\n
\n

Broj ESPB<\/span><\/strong><\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

Status predmeta (obavezni\/izborni)<\/span><\/strong><\/p>\n<\/td>\n

\n

Izborni<\/p>\n<\/td>\n<\/tr>\n

\n

Uslov<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n<\/tr>\n
\n

Cilj
predmeta<\/span><\/strong><\/p>\n<\/td>\n

Cilj predmeta Projekat iz marketng istra\u017eivanja je osposobljavanje studenata da ste\u010dena teoretska znanja iz ove oblasti, znaju da primene u praksi, samostalno ili u timu, na konkretnom i realnom primeru.<\/td>\n<\/tr>\n
\n

Ishod
predmeta<\/span><\/strong><\/p>\n<\/td>\n

Nakon uspe\u0161no savladanog gradiva student \u0107e biti osposobljen da: :
a) uradi konkretno marketin\u0161ko istra\u017eivanje,
b) javno prezentuje rezultata istra\u017eivanja,
v) zaklju\u010dke i preporuke istra\u017eivanja primeni u kreiranju uspe\u0161ne marketing strategije za nastup preduze\u0107a na tr\u017ei\u0161tu.<\/td>\n<\/tr>\n
\n

Sadr\u017eaj predmeta<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Teorijska
nastava<\/span><\/strong><\/p>\n<\/td>\n

\n

1. Definisanje ciljeva i predmeta marketing istra\u017eivanja
2. Razrada plana istra\u017eivanja
3. Prikupljanje, obrada i analiza podataka
4. Izrada izve\u0161taja i prezentacija rezultata istra\u017eivanja<\/p>\n<\/td>\n<\/tr>\n

\n

Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva-\u010dki rad)<\/span><\/strong><\/p>\n<\/td>\n

\n

DON:
Konkretno istra\u017eivanje:
1. Istra\u017eivanje makro i mikro okru\u017eenja preduze\u0107a
2. Istra\u017eivanje karakteristika tr\u017ei\u0161ta
3. Istra\u017eivanje, analiza i predvi\u0111anje tra\u017enje i prodaje
4. Istra\u017eivanje efikasnosti instrumenata marketting miksa
5. Istra\u017eivanje tr\u017ei\u0161ne pozicije preduze\u0107a
6. Itra\u017eivanje pona\u0161anja potro\u0161a\u010da
<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Literatura<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

1<\/span><\/p>\n<\/td>\n

Hani\u0107 H, Vi\u0107enti\u0107 M, \u0110urica M, Istra\u017eivanje tr\u017ei\u0161ta, VIPOS, Valjevo, 2010<\/td>\n<\/tr>\n
\n

2<\/span><\/p>\n<\/td>\n

Hani\u0107 H.: Istra\u017eivanje tr\u017ei\u0161ta i marketing informacioni sistem, Ekonomski fakultet, Beograd, 2005<\/td>\n<\/tr>\n
\n

3<\/span><\/p>\n<\/td>\n

An\u0111elkovi\u0107 S.: Istra\u017eivanje pona\u0161anja potro\u0161a\u010da, Beogradska poslovna \u0161kola. Beograd, 2002<\/td>\n<\/tr>\n
\n

4<\/span><\/p>\n<\/td>\n

\u010casopis Marketing, Publisher, Beograd<\/td>\n<\/tr>\n
\n

5<\/span><\/p>\n<\/td>\n

<\/td>\n<\/tr>\n
\n

Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Predavanja<\/span><\/strong><\/p>\n<\/td>\n

\n

Ve\u017ebe<\/span><\/strong><\/p>\n<\/td>\n

\n

DON<\/span><\/strong><\/p>\n<\/td>\n

\n

Studijski istra\u017eiva\u010dki rad<\/span><\/strong><\/p>\n<\/td>\n

\n

Ostali \u010dasovi<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

1<\/td>\n<\/td>\n3<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n

Metode
izvo\u0111enja
nastave<\/span><\/strong><\/p>\n<\/td>\n

\n

30% nastave izla\u017ee se \u201cex cathedra\u201c metodom, a drugi deo putem konretnih istra\u017eivanja (manjeg obima) koje realizuju timovi studenata ili pojedinci i odbranom tih radova na \u010dasovima don-a ili posebno zakazanom javnom prezentacijom za \u0161iru javnost.<\/p>\n<\/td>\n<\/tr>\n

\n

Ocena znanja (maksimalni broj poena 100)<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Predispitne obaveze<\/span><\/strong><\/p>\n<\/td>\n

\n

poena 70 <\/span><\/strong><\/p>\n<\/td>\n

\n

Zavr\u0161ni ispit<\/span><\/strong><\/p>\n<\/td>\n

\n

poena 30 <\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

aktivnost u toku
predavanja<\/span><\/strong><\/p>\n<\/td>\n

10<\/td>\n\n

pismeni ispit<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n<\/tr>\n
\n

prakti\u010dna nastava<\/span><\/strong><\/p>\n<\/td>\n

40<\/td>\n\n

usmeni ispit<\/span><\/strong><\/p>\n<\/td>\n

\n

30<\/p>\n<\/td>\n<\/tr>\n

\n

kolokvijumi<\/span><\/strong><\/p>\n<\/td>\n

20<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n

seminari<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n

Na\u010din provere znanja mogu biti razli\u010diti navedeno\u00a0 u tabeli su samo neke opcije: (pismeni ispiti, usmeni ispt, prezentacija projekta, seminari itd……<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Studijski program Poslovna ekonomija Izborno podru\u010dje (modul) svi moduli Vrsta i nivo studija osnovne strukovne studije\/studije prvog stepena Naziv predmeta Projekat iz marketing istra\u017eivanja Broj ESPB 4 Status predmeta (obavezni\/izborni) Izborni Uslov Cilj predmeta Cilj predmeta Projekat iz marketng istra\u017eivanja je osposobljavanje studenata da ste\u010dena teoretska znanja iz ove oblasti, znaju da primene u…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2796","post","type-post","status-publish","format-standard","hentry","category-c92-knjiga-predmeta-2012","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=2796"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2796\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=2796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=2796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=2796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}