{"id":2798,"date":"2012-09-25T11:39:56","date_gmt":"2012-09-25T11:39:56","guid":{"rendered":"http:\/\/wordpress.vipos.rs\/index.php\/2012\/09\/25\/projekat-iz-marketinga-i-trgovine\/"},"modified":"2012-09-25T11:39:56","modified_gmt":"2012-09-25T11:39:56","slug":"projekat-iz-marketinga-i-trgovine","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2012\/09\/25\/projekat-iz-marketinga-i-trgovine\/","title":{"rendered":"Projekat iz marketinga i trgovine"},"content":{"rendered":"

\u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Studijski program <\/span><\/strong><\/p>\n<\/td>\n

Poslovna ekonomija<\/td>\n<\/tr>\n
\n

Izborno podru\u010dje (modul)<\/span><\/strong><\/p>\n<\/td>\n

Marketing i trgovina<\/td>\n<\/tr>\n
\n

Vrsta i nivo studija<\/span><\/strong><\/p>\n<\/td>\n

osnovne strukovne studije\/studije prvog stepena<\/td>\n<\/tr>\n
\n

Naziv predmeta<\/span><\/strong><\/p>\n<\/td>\n

Projekat iz marketinga i trgovine<\/td>\n<\/tr>\n
\n

Broj ESPB<\/span><\/strong><\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

Status predmeta (obavezni\/izborni)<\/span><\/strong><\/p>\n<\/td>\n

\n

Obavezni<\/p>\n<\/td>\n<\/tr>\n

\n

Uslov<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n<\/tr>\n
\n

Cilj
predmeta<\/span><\/strong><\/p>\n<\/td>\n

Cilj predmeta Projekat iz marketinga i trgovine je osposobljavanje studenata za izradu i usmenu prezentaciju rezultata Projekta na odabranu temu, u skladu sa definisanim ciljevima Projekta, \u010dime student dokazuje da je ovladao primenom metoda i tehnika marketinga i trgovine u preduze\u0107ima i institucijama.<\/td>\n<\/tr>\n
\n

Ishod
predmeta<\/span><\/strong><\/p>\n<\/td>\n

Student koji uspe\u0161no savlada ovaj predmet \u0107e biti osposobljen da:
– – Izradi biznis plan
– – Obavlja raznovrsne spoljnotrgovinske poslove
– – Uvede logisti\u010dki pristup u poslovanje preduze\u0107a
– – Primenjuje ve\u0161tine i metode menad\u017ementa prodaje
– – Izabere i primeni i instrumente marketinga u me\u0111unarodnom biznisu
– – Primenjuje tehnike upravljanja ljudskim resursima u organizacijama
– – Uradi istra\u017eivanje satisfakcije potro\u0161a\u010da, pozicioniranosti uslu\u017enog preduze\u0107a, uslu\u017enih susreta, mesta i uloge ljudi na primeru jednog uslu\u017enog preduze\u0107a i da preporuku za re\u0161avanje problema na osnovu rezultata istra\u017eivanja
– – Kreira promotivnu strategiju za preduze\u0107e, proizvod ili uslugu<\/td>\n<\/tr>\n
\n

Sadr\u017eaj predmeta<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Teorijska
nastava<\/span><\/strong><\/p>\n<\/td>\n

\n

1. Definisanje ciljeva i predmeta projekta
2. Razrada plana projekta
3. Prikupljanje, obrada i analiza podataka
4. Izrada izve\u0161taja i prezentacija rezultata projekta<\/p>\n<\/td>\n<\/tr>\n

\n

Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva-\u010dki rad)<\/span><\/strong><\/p>\n<\/td>\n

\n

1. Prikupljanje podataka za realizaciju projekta
2. Poseta preduze\u0107ima
3. Obrada, analiza i prezentacija podataka uz pomo\u0107 odgovaraju\u0107eg softvera
<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Literatura<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

1<\/span><\/p>\n<\/td>\n

Bo\u017ei\u0107, V. i ostali (2010) Poslovna logistika. VIPOS. Valjevo<\/td>\n<\/tr>\n
\n

2<\/span><\/p>\n<\/td>\n

Veljkovi\u0107, S. (2009) Marketing usluga. Ekonomski fakultet. Beograd<\/td>\n<\/tr>\n
\n

3<\/span><\/p>\n<\/td>\n

Vra\u010dar, D. (2008) Strategije tr\u017ei\u0161nog komuniciranja. Beograd: Ekonomski fakultet<\/td>\n<\/tr>\n
\n

4<\/span><\/p>\n<\/td>\n

Lovelock, C. Wirtz J. (2011) Services Marketing: People, Technology, Strategy. 7th ed. Upper Saddle River, New Jersey: Prentice Hall<\/td>\n<\/tr>\n
\n

5<\/span><\/p>\n<\/td>\n

Mari\u010di\u0107, B. (2011) Pona\u0161anje potro\u0161a\u010da. Ekonomski fakultet. Beograd<\/td>\n<\/tr>\n
\n

6<\/span><\/p>\n<\/td>\n

Pavlovi\u0107 \u0110.: (2007) Menad\u017ement prodaje. VE\u0160. Valjevo<\/td>\n<\/tr>\n
\n

7<\/span><\/p>\n<\/td>\n

Penezi\u0107, N. (2010) Preduzetni\u0161tvo. Educons. Sremska Kamenica<\/td>\n<\/tr>\n
\n

8<\/span><\/p>\n<\/td>\n

Rakita, B. (2009) Me\u0111unarodni marketing. Ekonomski fakultet. Beograd<\/td>\n<\/tr>\n
\n

9<\/span><\/p>\n<\/td>\n

Seni\u0107, R. Seni\u0107, V. (2008) Menad\u017ement i marketing usluga. Ekonomski fakultet. Kragujevac<\/td>\n<\/tr>\n
\n

10<\/span><\/p>\n<\/td>\n

Stankovi\u0107 M.: (2009) Menad\u017ement ljudskih resursa. VIPOS. Valjevo<\/td>\n<\/tr>\n
\n

11<\/span><\/p>\n<\/td>\n

Sud\u017euk, D. Rabasovi\u0107, B. (2010) Marketing usluga. VIPOS. Valjevo<\/td>\n<\/tr>\n
\n

12<\/span><\/p>\n<\/td>\n

Cutlip, S.M. Center, A.H Broom, G.M. (2010) U\u010dinkoviti odnosi s javno\u0161\u0107u. MATE.Zagreb<\/td>\n<\/tr>\n
\n

Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Predavanja<\/span><\/strong><\/p>\n<\/td>\n

\n

Ve\u017ebe<\/span><\/strong><\/p>\n<\/td>\n

\n

DON<\/span><\/strong><\/p>\n<\/td>\n

\n

Studijski istra\u017eiva\u010dki rad<\/span><\/strong><\/p>\n<\/td>\n

\n

Ostali \u010dasovi<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

1<\/td>\n<\/td>\n2<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n

Metode
izvo\u0111enja
nastave<\/span><\/strong><\/p>\n<\/td>\n

\n

Deo nastave izla\u017ee se \u201cex cathedra\u201c metodom, a drugi deo sastoji se iz pripreme i izrade projekata, koje studenti realizuju pojedina\u010dno ili u timu i odbrane projekata na \u010dasovima don-a ili posebno zakazanom javnom prezentacijom.<\/p>\n<\/td>\n<\/tr>\n

\n

Ocena znanja (maksimalni broj poena 100)<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Predispitne obaveze<\/span><\/strong><\/p>\n<\/td>\n

\n

poena 70 <\/span><\/strong><\/p>\n<\/td>\n

\n

Zavr\u0161ni ispit<\/span><\/strong><\/p>\n<\/td>\n

\n

poena 30 <\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

aktivnost u toku
predavanja<\/span><\/strong><\/p>\n<\/td>\n

10<\/td>\n\n

pismeni ispit<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n<\/tr>\n
\n

prakti\u010dna nastava<\/span><\/strong><\/p>\n<\/td>\n

60<\/td>\n\n

usmeni ispit (prezentacija projekta)<\/span><\/strong><\/p>\n<\/td>\n

\n

30<\/p>\n<\/td>\n<\/tr>\n

\n

kolokvijumi<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n

seminari<\/span><\/strong><\/p>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n

Na\u010din provere znanja mogu biti razli\u010diti navedeno\u00a0 u tabeli su samo neke opcije: (pismeni ispiti, usmeni ispt, prezentacija projekta, seminari itd……<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Studijski program Poslovna ekonomija Izborno podru\u010dje (modul) Marketing i trgovina Vrsta i nivo studija osnovne strukovne studije\/studije prvog stepena Naziv predmeta Projekat iz marketinga i trgovine Broj ESPB 4 Status predmeta (obavezni\/izborni) Obavezni Uslov Cilj predmeta Cilj predmeta Projekat iz marketinga i trgovine je osposobljavanje studenata za izradu i usmenu prezentaciju rezultata Projekta na…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2798","post","type-post","status-publish","format-standard","hentry","category-c92-knjiga-predmeta-2012","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=2798"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/2798\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=2798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=2798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=2798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}