{"id":31,"date":"2008-09-21T11:44:45","date_gmt":"2008-09-21T11:44:45","guid":{"rendered":"http:\/\/wordpress.vipos.rs\/index.php\/2008\/09\/21\/marketing-i-trgovina\/"},"modified":"2015-06-14T17:29:39","modified_gmt":"2015-06-14T15:29:39","slug":"marketing-i-trgovina","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2008\/09\/21\/marketing-i-trgovina\/","title":{"rendered":"Marketing i trgovina"},"content":{"rendered":"<div>\n<ul>\n<li><em>Naziv studijskog programa: <\/em><strong>Marketing i trgovina <\/strong><\/li>\n<li><em>Obrazovno-nau\u010dno polje: <\/em><strong>Dru\u0161tveno-humanisti\u010dke nauke <\/strong><\/li>\n<li><em>Nau\u010dna, stru\u010dna oblast: <\/em><strong>Ekonomske nauke <\/strong><\/li>\n<li><em>Vrsta studija: <\/em><strong>Osnovne strukovne studije <\/strong><\/li>\n<li><em>Stru\u010dni naziv: <\/em><strong>Strukovni ekonomista iz oblasti marketinga i trgovine <\/strong><\/li>\n<li><em>Du\u017eina studija: <\/em><strong>Tri godine &#8211; \u0161est semestara<\/strong><\/li>\n<\/ul>\n<\/div>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p align=\"justify\"><strong><em>Ciljevi studijskog programa<\/em><\/strong><\/p>\n<div>\n<ul type=\"disc\">\n<li>primarni cilj studijskog programa je osposobljavanje studenata da kao budu\u0107i menad\u017eeri marketinga, kreativno razmi\u0161ljaju,da razumeju i prihvate marketin\u0161ku filozofiju poslovanja i odlu\u010divanja i da ovladaju specifi\u010dnim prakti\u010dnim ve\u0161tinama, kako bi u konkretnoj primeni koncepcija,postupaka i metoda za re\u0161avanje marketin\u0161ko-menad\u017eerskih problema bili uspe\u0161ni u svom biznisu;<\/li>\n<li>priprema i osposobljavanje studenata za uspe\u0161no obavljanje poslova iz oblasti plasmana roba i usluga na tr\u017ei\u0161tu;<\/li>\n<li>osposobljavanje studenata za razumevanje, organizaciju i obavljanje slo\u017eenih spoljnotrgovinskih poslova;<\/li>\n<li>preno\u0161enje teorijskih znanja na prakti\u010dne zadatke iz oblasti spoljne trgovine u proizvodnim, trgovinskim organizacijama i drugim institucijama;<\/li>\n<li>osposobljavanje studenata za bavljenje uslu\u017enim biznisom;<\/li>\n<li>osposobljavanje studenata da procene tu\u0111e i pripreme sopstvene aktivnosti za uspe\u0161no tr\u017ei\u0161no komuniciranje;<\/li>\n<li>upoznavanje prirode potro\u0161nje, potro\u0161a\u010dkog dru\u0161tva i na\u010dina stimulisanja i usmeravanja potro\u0161nje;<\/li>\n<li>sticanje potrebnih znanja i nivoa obrazovanja koji \u0107e najuspe\u0161nijim studentima omogu\u0107iti nastavak studija na specijalisti\u010dkim i akademskim studijama ekonomije i menad\u017ementa<\/li>\n<\/ul>\n<\/div>\n<p align=\"justify\">\u00b7 <strong><em>Ishodi u\u010denja <\/em> <\/strong><\/p>\n<p align=\"justify\">Savladavanjem ovog studijskog programa, menad\u017eer za marketing i trgovinu \u0107e biti osposobljen da:<\/p>\n<div>\n<ul>\n<li>uradi adekvatno istra\u017eivanje i analizu tr\u017ei\u0161ta;<\/li>\n<li>defini\u0161e optimalnu ponudu za doma\u0107e i inostrano tr\u017ei\u0161te;<\/li>\n<li>formuli\u0161e program prodaje, postupak realizovanja programa i oceni uspe\u0161nost ostvarene prodaje;<\/li>\n<li>obavlja poslove izvoza i uvoza roba i usluga i \u0161iroke lepeze slo\u017eenih spoljnotrgovinskih poslova (vezani spoljnotrgovinski poslovi, reeksportni poslovi, lizing poslovi, zajedni\u010dka ulaganja i drugi);<\/li>\n<li>putem politike cena, kanala distribucije, uslu\u017enog ambijenta i ljudskih resursa upravlja uslu\u017enim rezultatom;<\/li>\n<li>uspe\u0161no uradi istra\u017eivanje i predvi\u0111anje potro\u0161nje pojedinaca i grupa ili potro\u0161nje odre\u0111enih roba ili usluga;<\/li>\n<li>proceni tu\u0111e i pripremi sopstvene aktivnosti za uspe\u0161no tr\u017ei\u0161no komuniciranje;<\/li>\n<\/ul>\n<\/div>\n<p align=\"justify\">Savladavanjem studijskog programa od studenta se o\u010dekuje da prihvati \u010dinjenicu da je tr\u017ei\u0161te polazna ta\u010dka kreiranja poslovne politike preduze\u0107a i da na osnovu informacija dobijenih kvalitativnom i kvantitativnom analizom tr\u017ei\u0161ta defini\u0161e optimalnu marketing strategiju nastupa na doma\u0107em i me\u0111unarodnom tr\u017ei\u0161tu, koja \u0107e uticati na uspe\u0161an plasman roba i usluga a time i na pozitivne efekte poslovanja u proizvodnim i trgovinskim organizacijama.<\/p>\n<div>\n<p align=\"center\"><strong><em>Raspored predmeta po semestrima i godinama studija <\/em><\/strong><\/p>\n<div>\n<div style=\"text-align: center;\">\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td><\/td>\n<td>\n<p align=\"center\"><strong>\u0160if. pred.<\/strong><\/p>\n<\/td>\n<td>\n<p align=\"center\"><strong>Naziv predmeta<\/strong><\/p>\n<\/td>\n<td>\n<p align=\"center\"><strong>Sem.<\/strong><\/p>\n<\/td>\n<td>\n<p align=\"center\"><strong>Broj \u010dasova<\/strong><\/p>\n<\/td>\n<td>\n<p align=\"center\"><strong>ESPB<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"6\">\n<p align=\"center\"><strong>I GODINA <\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>1.<\/td>\n<td>EKO 001<\/td>\n<td style=\"text-align: left;\">Ekonomija<\/td>\n<td>\n<p align=\"center\">I<\/p>\n<\/td>\n<td>\n<p align=\"center\">4+1<\/p>\n<\/td>\n<td>\n<p align=\"center\">9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>2.<\/td>\n<td>MAR 601<\/td>\n<td style=\"text-align: left;\">Marketing<\/td>\n<td>\n<p align=\"center\">I<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+1<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>3.<\/td>\n<td>PSI 004<\/td>\n<td style=\"text-align: left;\">Poslovna informatika<\/td>\n<td>\n<p align=\"center\">I<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>4.<\/td>\n<td>MEN 701<\/td>\n<td style=\"text-align: left;\">Menad\u017ement<\/td>\n<td>\n<p align=\"center\">I<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>5.<\/td>\n<td>ENG 021<\/td>\n<td style=\"text-align: left;\">Engleski jezik I<\/td>\n<td>\n<p align=\"center\">I,II<\/p>\n<\/td>\n<td>\n<p align=\"center\">4+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>6.<\/td>\n<td>KVM 002<\/td>\n<td style=\"text-align: left;\">Kvantitativnemetode<\/td>\n<td>\n<p align=\"center\">II<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>7.<\/td>\n<td>ORN 103<\/td>\n<td style=\"text-align: left;\">Osnovi ra\u010dunovodstva<\/td>\n<td>\n<p align=\"center\">II<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>8.<\/td>\n<td>SPR 010<\/td>\n<td style=\"text-align: left;\">Stru\u010dnapraksa I<\/td>\n<td>\n<p align=\"center\">II<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\">\n<p align=\"center\">Izborni predmeti (bira 1)<\/p>\n<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>1.<\/td>\n<td>PKO 007<\/td>\n<td style=\"text-align: left;\">Poslovno komuniciranje<\/td>\n<td>\n<p align=\"center\">II<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+1<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>2.<\/td>\n<td>INS 803<\/td>\n<td style=\"text-align: left;\">Internet servisi<\/td>\n<td>\n<p align=\"center\">II<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"6\">\n<p align=\"center\"><strong>II GODINA <\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>1.<\/td>\n<td>ITR 602<\/td>\n<td style=\"text-align: left;\">Istra\u017eivanje tr\u017ei\u0161ta<\/td>\n<td>\n<p align=\"center\">IV<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>2.<\/td>\n<td>MNP 608<\/td>\n<td style=\"text-align: left;\">Menad\u017ement prodaje<\/td>\n<td>\n<p align=\"center\">IV<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>3.<\/td>\n<td>STP 901<\/td>\n<td style=\"text-align: left;\">Spoljnotrgovinsko poslovanje<\/td>\n<td>\n<p align=\"center\">III<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>4.<\/td>\n<td>PDZ 703<\/td>\n<td style=\"text-align: left;\">Preduzetni\u0161tvo<\/td>\n<td>\n<p align=\"center\">III<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>5.<\/td>\n<td>PFI 205<\/td>\n<td style=\"text-align: left;\">Poslovne finansije<\/td>\n<td>\n<p align=\"center\">III<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>6.<\/td>\n<td>ENG 022<\/td>\n<td style=\"text-align: left;\">Engleski jezik II<\/td>\n<td>\n<p align=\"center\">III,IV<\/p>\n<\/td>\n<td>\n<p align=\"center\">4+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+3<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>7.<\/td>\n<td>SPR 620<\/td>\n<td style=\"text-align: left;\">Stru\u010dnapraksa II<\/td>\n<td>\n<p align=\"center\">IV<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\">\n<p align=\"center\">Izborni predmeti (bira 2)<\/p>\n<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>1.<\/td>\n<td>PLG 605<\/td>\n<td style=\"text-align: left;\">Poslovna logistika<\/td>\n<td>\n<p align=\"center\">III<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>2.<\/td>\n<td>PSP 008<\/td>\n<td style=\"text-align: left;\">Poslovnopravo<\/td>\n<td>\n<p align=\"center\">IV<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>3.<\/td>\n<td>HRM 705<\/td>\n<td>Menad\u017ement ljudskih resursa<\/td>\n<td>\n<p align=\"center\">IV<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"6\">\n<p align=\"center\"><strong>III GODINA <\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>1.<\/td>\n<td>POP 612<\/td>\n<td style=\"text-align: left;\">Pona\u0161anje potro\u0161a\u010da<\/td>\n<td>\n<p align=\"center\">V<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>2.<\/td>\n<td>MUS 604<\/td>\n<td style=\"text-align: left;\">Marketing usluga<\/td>\n<td>\n<p align=\"center\">VI<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>3.<\/td>\n<td>MEB 610<\/td>\n<td style=\"text-align: left;\">Me\u0111unarodni biznis<\/td>\n<td>\n<p align=\"center\">V<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+1<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>4.<\/td>\n<td>ENG 023<\/td>\n<td style=\"text-align: left;\">Engleki jezik III<\/td>\n<td>\n<p align=\"center\">V,VI<\/p>\n<\/td>\n<td>\n<p align=\"center\">4+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+3<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>5.<\/td>\n<td>DIP 699<\/td>\n<td style=\"text-align: left;\"><span style=\"display: none;\">Zavr\u0161ni rad<\/span><\/td>\n<td>\n<p align=\"center\">VI<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+6<\/p>\n<\/td>\n<td>\n<p align=\"center\">12<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\">\n<p style=\"text-align: center;\">Izborni predmeti (bira 2 ili 3)<\/p>\n<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>1.<\/td>\n<td>PET 006<\/td>\n<td style=\"text-align: left;\">Poslovna etika<\/td>\n<td>\n<p align=\"center\">V<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>2.<\/td>\n<td>PJM 708<\/td>\n<td style=\"text-align: left;\">Projekt menad\u017ement<\/td>\n<td>\n<p align=\"center\">V<\/p>\n<\/td>\n<td>\n<p align=\"center\">2+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>3.<\/td>\n<td>EPO 807<\/td>\n<td style=\"text-align: left;\">Elektronsko poslovanje I<\/td>\n<td>\n<p align=\"center\">V<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>4.<\/td>\n<td>UPP 303<\/td>\n<td style=\"text-align: left;\">Upravno pravo<\/td>\n<td>\n<p align=\"center\">VI<\/p>\n<\/td>\n<td>\n<p align=\"center\">3+2<\/p>\n<\/td>\n<td>\n<p align=\"center\">9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>5.<\/td>\n<td colspan=\"5\">Student mo\u017ee da bira jedan predmet III godine sa drugih studijskih<\/p>\n<div style=\"text-align: left;\">programa<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Naziv studijskog programa: Marketing i trgovina Obrazovno-nau\u010dno polje: Dru\u0161tveno-humanisti\u010dke nauke Nau\u010dna, stru\u010dna oblast: Ekonomske nauke Vrsta studija: Osnovne strukovne studije Stru\u010dni naziv: Strukovni ekonomista iz oblasti marketinga i trgovine Du\u017eina studija: Tri godine &#8211; \u0161est semestara<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","hentry","category-c15-studijski-programi-2007","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}