{"id":4978,"date":"2014-12-03T12:53:32","date_gmt":"2014-12-03T12:53:32","guid":{"rendered":"http:\/\/wordpress.vipos.rs\/index.php\/2014\/12\/03\/odnosi-s-javnoscu\/"},"modified":"2014-12-03T12:53:32","modified_gmt":"2014-12-03T12:53:32","slug":"odnosi-s-javnoscu","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2014\/12\/03\/odnosi-s-javnoscu\/","title":{"rendered":"Odnosi s javno\u0161\u0107u"},"content":{"rendered":"

 <\/p>\n\n\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Studijski program <\/td>\nPoslovna ekonomija i informatika<\/td>\n<\/tr>\n
Izborno podru\u010dje (modul)<\/td>\nMarketing i odnosi s javno\u0161\u0107u<\/td>\n<\/tr>\n
Vrsta i nivo studija<\/td>\nspecijalisti\u010dke strukovne studije\/studije drugog stepena<\/td>\n<\/tr>\n
Naziv predmeta<\/td>\nOdnosi s javno\u0161\u0107u<\/td>\n<\/tr>\n
Broj ESPB<\/td>\n6<\/td>\nStatus predmeta (obavezni\/izborni)<\/td>\nObavezni<\/td>\n<\/tr>\n
Uslov<\/td>\n <\/td>\n<\/tr>\n
Cilj
predmeta<\/td>\n		Sticanje  znanja i ve\u0161tina odnosa s javno\u0161\u0107u.  Ovladavanje metodama i tehnikama odnosa s javno\u0161\u0107u  za kreiranje i odr\u017eavanje dobrih odnosa, identiteta i reputacije privrednih i neprivrednih subjekata.<\/td>\n<\/tr>\n
Ishod
predmeta<\/td>\n		Student \u0107e biti osposobljen da:
– Razume mesto i ulogu odnosa sa javno\u0161\u0107u za imid\u017e i reputaciju preduze\u0107a \/institucija
– Istra\u017euje stavove javnosti o preduze\u0107u\/instituciji
– Postavi ciljeve i kreira strategiju odnosa s javno\u0161\u0107u preduze\u0107a\/institucije
– Realizuje poslove odnosa sa javno\u0161\u0107u<\/td>\n<\/tr>\n
Sadr\u017eaj predmeta<\/td>\n<\/tr>\n
Teorijska
nastava<\/td>\n		1. Definisanje, komponente i uloge odnosa s javno\u0161\u0107u
2. Strategije odnosa s javno\u0161\u0107u                                                                                                                               
3. Aspekti i sektori primene odnosa s javno\u0161\u0107u                                                                                                        
4. Proces odnosa s javno\u0161\u0107u
5. Pisane taktike odnosa s javno\u0161\u0107u
6. Govorne taktike odnosa s javno\u0161\u0107u
7. Odnosi s javno\u0161\u0107u u kriznim situacijama
8. Organizacija specijalnih doga\u0111aja<\/td>\n<\/tr>\n
Prakti\u010dna nastava (ve\u017ebe, DON, studijski istra\u017eiva-\u010dki rad)<\/td>\n1. Rad u grupama na studijama slu\u010daja
2. Izrada i prezentacija projektnog zadatka
3. Radionice izrade strategije odnosa s javno\u0161\u0107u                                                                                               
4. Simulacije pisanih i govornih tehnika odnosa s javno\u0161\u0107u                                                                                                  <\/td>\n<\/tr>\n
Literatura<\/td>\n<\/tr>\n
1<\/td>\nVilkoks, D. Kamerun G. Odnosi s javno\u0161\u0107u, strategije i taktike.  Ekonomski fakultet Beograd 2006<\/td>\n<\/tr>\n
2<\/td>\nCutlip, S.M. Center, A.H. .Broom, G.M.  Uspe\u0161ni odnosi s javno\u0161\u0107u.  Slu\u017ebeni glasnik, Beograd, 2006.<\/td>\n<\/tr>\n
3<\/td>\nLali\u0107, D. Vlastelica-Baki\u0107, T. Primeri dobre prakse odnosa s javno\u0161\u0107u. ,FTN, Novi Sad,2013.<\/td>\n<\/tr>\n
4<\/td>\nFilipovi\u0107, V. Kosti\u0107 – Stankovi\u0107, M. Odnosi s javno\u0161\u0107u.  FON. Beograd, 2008.<\/td>\n<\/tr>\n
5<\/td>\nBazi\u0107, M. Bazi\u0107, A. Savrmeni odnosi s javno\u0161\u0107u Nau\u010dna KMD. Beograd, 2010.<\/td>\n<\/tr>\n
6<\/td>\n <\/td>\n<\/tr>\n
Broj \u010dasova aktivne nastave nedeljno tokom semestra\/trimestra\/godine<\/td>\n<\/tr>\n
Predavanja<\/td>\nVe\u017ebe<\/td>\nDON<\/td>\nStudijski istra\u017eiva\u010dki rad<\/td>\nOstali \u010dasovi<\/td>\n<\/tr>\n
2<\/td>\n2<\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
Metode
izvo\u0111enja
nastave<\/td>\n		Predavanja\u201eex katedra\u201c metodom, analiza studija slu\u010daja iz prakse, radionice, prezentacije.<\/td>\n<\/tr>\n
Ocena znanja (maksimalni broj poena 100)<\/td>\n<\/tr>\n
Predispitne obaveze<\/td>\npoena 70 <\/td>\nZavr\u0161ni ispit<\/td>\npoena 30<\/td>\n<\/tr>\n
aktivnost u toku
predavanja<\/td>\n		10<\/td>\npismeni ispit<\/td>\n <\/td>\n<\/tr>\n
prakti\u010dna nastava<\/td>\n10<\/td>\nusmeni ispit<\/td>\n30<\/td>\n<\/tr>\n
kolokvijumi<\/td>\n40<\/td>\n <\/td>\n <\/td>\n<\/tr>\n
seminari<\/td>\n10<\/td>\n <\/td>\n <\/td>\n<\/tr>\n
Na\u010din provere znanja mogu biti razli\u010diti, navedeno  u tabeli su samo neke opcije: (pismeni ispiti, usmeni ispit, prezentacija projekta, seminari itd……<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

  Studijski program  Poslovna ekonomija i informatika Izborno podru\u010dje (modul) Marketing i odnosi s javno\u0161\u0107u Vrsta i nivo studija specijalisti\u010dke strukovne studije\/studije drugog stepena Naziv predmeta Odnosi s javno\u0161\u0107u Broj ESPB 6 Status predmeta (obavezni\/izborni) Obavezni Uslov   Cilj predmeta Sticanje  znanja i ve\u0161tina odnosa s javno\u0161\u0107u.  Ovladavanje metodama i tehnikama odnosa s javno\u0161\u0107u  za…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-4978","post","type-post","status-publish","format-standard","hentry","category-c122-knjiga-predmeta-2014","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/4978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=4978"}],"version-history":[{"count":0,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/4978\/revisions"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=4978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=4978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=4978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}