{"id":632,"date":"2010-01-25T13:52:51","date_gmt":"2010-01-25T13:52:51","guid":{"rendered":"http:\/\/wordpress.vipos.rs\/index.php\/2010\/01\/25\/istraivanje-trita\/"},"modified":"2022-10-28T08:59:53","modified_gmt":"2022-10-28T06:59:53","slug":"istraivanje-trita","status":"publish","type":"post","link":"https:\/\/va.akademijazs.edu.rs\/index.php\/2010\/01\/25\/istraivanje-trita\/","title":{"rendered":"Istra\u017eivanje tr\u017ei\u0161ta"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n
\"\"<\/td>\nNaziv ud\u017ebenika: Istra\u017eivanje tr\u017ei\u0161ta<\/p>\n

Autori: dr Hasan Hani\u0107, dr Mla\u0111en Vi\u0107enti\u0107, dr Maja \u0110urica<\/p>\n

Godina izdanja: 2010.<\/p>\n

Pismo: latinica<\/p>\n

Format: B5<\/p>\n

Broj strana:\u00a0325<\/p>\n

Cena: 1.400,00<\/p>\n

Ud\u017ebenik mo\u017eete da naru\u010dite ako kliknete ovde.<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

SADR\u017dAJ<\/strong><\/span><\/span><\/p>\n

 <\/p>\n

I DIMENZIJE ISTRA\u017dIVANJA TR\u017dI\u0160TA<\/strong><\/span><\/span><\/p>\n

1. NASTANAK I RAZVOJ ISTRA\u017dIVANJA TR\u017dI\u0160TA<\/span><\/span><\/p>\n

2. POJAM ISTRA\u017dIVANJA TR\u017dI\u0160TA <\/span><\/span><\/p>\n

3. SADR\u017dAJ ISTRA\u017dIVANJA TR\u017dI\u0160TA <\/span><\/span><\/p>\n

4. PROCES ISTRA\u017dIVANJA TR\u017dI\u0160TA <\/span><\/span><\/p>\n

5. PLAN ISTRA\u017dIVANJA TR\u017dI\u0160TA <\/span><\/span><\/p>\n

6. KLASIFIKACIJA ISTRA\u017dIVANJA <\/span><\/span><\/p>\n

7. ULOGA I ZNA\u010cAJ ISTRA\u017dIVANJA TR\u017dI\u0160TA U POSLOVNOM ODLU\u010cIVANJU <\/span><\/span><\/p>\n

 <\/p>\n

II PROCES ISTRA\u017dIVANJA TR\u017dI\u0160TA <\/strong><\/span><\/span><\/p>\n

1. DEFINISANJE PROBLEMA I CILJEVA ISTRA\u017dIVANJA <\/span><\/span><\/p>\n

1.1. Definisanje marketin\u0161kog problema <\/span><\/span><\/p>\n

1.2. Definisanje ciljeva istra\u017eivanja <\/span><\/span><\/p>\n

1.2.1. Eksplorativna istra\u017eivanja <\/span><\/span><\/p>\n

1.2.2. Deskriptivna istra\u017eivanja <\/span><\/span><\/p>\n

1.2.3. Kauzalna istra\u017eivanja <\/span><\/span><\/p>\n

 <\/p>\n

2. UTVR\u0110IVANJE IZVORA PODATAKA <\/span><\/span><\/p>\n

2.1. Sekundarni podaci <\/span><\/span><\/p>\n

2.1.1. Sekundarni interni podaci <\/span><\/span><\/p>\n

2.1.2. Sekundarni eksterni podaci <\/span><\/span><\/p>\n

2.2. Primarni podaci <\/span><\/span><\/p>\n

 <\/p>\n

3. RAZVIJANJE STRATEGIJE UZORKOVANJA <\/span><\/span><\/p>\n

3.1. Slu\u010dajni uzorci <\/span><\/span><\/p>\n

3.1.1. Prost slu\u010dajni uzorak <\/span><\/span><\/p>\n

3.1.2. Sistematski uzorak <\/span><\/span><\/p>\n

3.1.3. Stratifikovani uzorak <\/span><\/span><\/p>\n

3.1.4. Uzorak skupina <\/span><\/span><\/p>\n

3.1.5. Vi\u0161eetapni uzorak <\/span><\/span><\/p>\n

3.1.6. Vi\u0161efazni uzorak <\/span><\/span><\/p>\n

3.1.7. Regionalni uzorak<\/span><\/span><\/p>\n

3.2. Namerni uzorci <\/span><\/span><\/p>\n

3.2.1. Prigodan uzorak <\/span><\/span><\/p>\n

3.2.2. Uzorak tipi\u010dnih jedinica <\/span><\/span><\/p>\n

3.2.3. Snowball uzorak <\/span><\/span><\/p>\n

3.2.4. Kvota uzorak <\/span><\/span><\/p>\n

 <\/p>\n

4. IZBOR METODA PRIKUPLJANJA PODATAKA <\/span><\/span><\/p>\n

4.1. Metod posmatranja <\/span><\/span><\/p>\n

4.1.1. Tehnike posmatranja <\/span><\/span><\/p>\n

4.1.2. Prednosti i nedostaci metoda posmatranja <\/span><\/span><\/p>\n

4.2. Metod ispitivanja<\/span><\/span><\/p>\n

4.2.1. Tehnike ispitivanja <\/span><\/span><\/p>\n

4.2.1.1. Li\u010dni intervju<\/span><\/span><\/p>\n

4.2.1.2. Ispitivanja po\u0161tom <\/span><\/span><\/p>\n

4.2.1.3. Telefonski intervju<\/span><\/span><\/p>\n

4.2.1.4. Telefonski intervju pomo\u0107u ra\u010dunara<\/span><\/span><\/p>\n

4.2.1.5. Ostale tehnike ispitivanja<\/span><\/span><\/p>\n

4.3. Eksperimentalni metod <\/span><\/span><\/p>\n

4.3.1. Osnovni elementi eksperimenta <\/span><\/span><\/p>\n

4.3.2. Uslovi validnosti eksperimenta <\/span><\/span><\/p>\n

4.3.3. Podru\u010dja primene i oblici eksperimenta <\/span><\/span><\/p>\n

4.4. Merenje u marketingu <\/span><\/span><\/p>\n

4.4.1. Nominalne skale <\/span><\/span><\/p>\n

4.4.2. Ordinalne skale <\/span><\/span><\/p>\n

4.4.3. Intervalne skale <\/span><\/span><\/p>\n

4.4.4. Relacione skale <\/span><\/span><\/p>\n

4.4.5. Pretvaranje ordinalnih u intervalne podatke <\/span><\/span><\/p>\n

4.4.6. Metodolo\u0161ki problemi merenja stavova <\/span><\/span><\/p>\n

4.4.7. Vi\u0161edimenzionalno skaliranje <\/span><\/span><\/p>\n

 <\/p>\n

5. KREIRANJE ANKETNOG UPITNIKA I ORGANIZACIJA PRIKUPLJANJA PRIMARNIH PODATAKA <\/span><\/span><\/p>\n

5.1. Anketni upitnik <\/span><\/span><\/p>\n

5.1.1. Postupak kreiranja upitnika <\/span><\/span><\/p>\n

5.1.2. Sastavljanje pitanja <\/span><\/span><\/p>\n

5.1.3. Vrste pitanja <\/span><\/span><\/p>\n

5.1.4. Redosled pitanja <\/span><\/span><\/p>\n

5.1.5. Broj pitanja <\/span><\/span><\/p>\n

5.1.6. Forma upitnika <\/span><\/span><\/p>\n

5.1.7. Testiranje upitnika<\/span><\/span><\/p>\n

5.2. Podsetnik <\/span><\/span><\/p>\n

5.3. Organizovanje prikupljanja podataka <\/span><\/span><\/p>\n

5.3.1. Izbor i obuka anketara <\/span><\/span><\/p>\n

5.3.2. Kontrola rada anketara <\/span><\/span><\/p>\n

5.3.3. Ocena rada i nagra\u0110ivanje anketara <\/span><\/span><\/p>\n

 <\/p>\n

6. ANALIZA PODATAKA <\/span><\/span><\/p>\n

6.1. Kontrola prikupljenih podataka <\/span><\/span><\/p>\n

6.2. Kodiranje i unos podataka <\/span><\/span><\/p>\n

6.3. Obrada i analiza podataka <\/span><\/span><\/p>\n

 <\/p>\n

7. IZRADA IZVE\u0160TAJA O REZULTATIMA ISTRA\u017dIVANJA <\/span><\/span><\/p>\n

7.1. Principi sastavljanja izve\u0161taja <\/span><\/span><\/p>\n

7.2. Osnovni elementi izve\u0161taja <\/span><\/span><\/p>\n

7.3. Kontrola sastavljenog izve\u0161taja <\/span><\/span><\/p>\n

 <\/p>\n

III MERENJE TR\u017dI\u0160NOG I PRODAJNOG POTENCIJALA <\/strong><\/span><\/span><\/p>\n

1. MERENJE TR\u017dI\u0160NOG POTENCIJALA <\/span><\/span><\/p>\n

2. TRA\u017dNJA ZA PROIZVODIMA PREDUZE\u0106A I POTENCIJAL PRODAJE <\/span><\/span><\/p>\n

 <\/p>\n

IV ANALIZA TRA\u017dNJE <\/strong><\/span><\/span><\/p>\n

1. MODELI TRA\u017dNJE <\/span><\/span><\/p>\n

1.1. Mar\u0161alov model tra\u017enje <\/span><\/span><\/p>\n

1.2. Valrasov model tra\u017enje <\/span><\/span><\/p>\n

1.3. Slucki-Hiks-Alenov model tra\u017enje <\/span><\/span><\/p>\n

1.4. Engelov model tra\u017enje <\/span><\/span><\/p>\n

1.5. Mur-\u0160ulcov model tra\u017enje <\/span><\/span><\/p>\n

2. ELASTI\u010cNOST TRA\u017dNJE <\/span><\/span><\/p>\n

2.1. Cenovna elasti\u010dnost tra\u017enje <\/span><\/span><\/p>\n

2.1.1. Pojam i osobine cenovne elasti\u010dnosti tra\u017enje <\/span><\/span><\/p>\n

2.1.2. Grafi\u010dko merenje cenovne elasti\u010dnosti tra\u017enje <\/span><\/span><\/p>\n

2.1.3. Lu\u010dna elasti\u010dnost tra\u017enje u odnosu na cenu <\/span><\/span><\/p>\n

2.2. Dohodna elasti\u010dnost tra\u017enje <\/span><\/span><\/p>\n

2.2.1. Definicija i ekonomska interpretacija <\/span><\/span><\/p>\n

2.2.2. Grafi\u010dko merenje dohodne elasti\u010dnosti i lu\u010dna elasti\u010dnost tra\u017enje <\/span><\/span><\/p>\n

2.2.3. Odnos izme\u0110u dohodne elasti\u010dnosti tra\u017enje i promena u\u010de\u0161\u0107a izdataka u dohotku <\/span><\/span><\/p>\n

2.3. Parcijalna elasti\u010dnost tra\u017enje <\/span><\/span><\/p>\n

2.4. Unakrsna elasti\u010dnost tra\u017enje <\/span><\/span><\/p>\n

2.5. Elasti\u010dnost tra\u017enje i prihod preduze\u0107a <\/span><\/span><\/p>\n

 <\/p>\n

3. EKONOMETRIJSKA ANALIZA TRA\u017dNJE <\/span><\/span><\/p>\n

3.1. Dvodimenzionalni linearni regresioni model tra\u017enje <\/span><\/span><\/p>\n

3.1.1. Ocene parametara modela <\/span><\/span><\/p>\n

3.1.2. Intervali poverenja i testiranje parametara modela <\/span><\/span><\/p>\n

3.1.3. Predvi\u0110anje na osnovu regresionog modela <\/span><\/span><\/p>\n

3.1.4. Koeficijent linearne determinacije i korelacije <\/span><\/span><\/p>\n

3.1.5. Indeks prilago\u0110avanja <\/span><\/span><\/p>\n

3.2. Vi\u0161edimenzionalani linearni regresioni model tra\u017enje <\/span><\/span><\/p>\n

3.3. Heteroskedasti\u010dnost <\/span><\/span><\/p>\n

3.4. Autokorelacija <\/span><\/span><\/p>\n

3.5. Multikolinearnost <\/span><\/span><\/p>\n

 <\/p>\n

V ISTRA\u017dIVANJE PONA\u0160ANJA POTRO\u0160A\u010cA <\/strong><\/span><\/span><\/p>\n

1. TEORIJA KARDINALNE KORISNOSTI <\/span><\/span><\/p>\n

1.1. Grani\u010dna korisnost<\/span><\/span><\/p>\n

1.2. Kardinalna korisnost <\/span><\/span><\/p>\n

1.3. Pretpostavke teorije kardinalne korisnost <\/span><\/span><\/p>\n

1.4. Uslovi ravnote\u017ee potro\u0161a\u010da <\/span><\/span><\/p>\n

1.5. Izvo\u0110enje funkcije tra\u017enje <\/span><\/span><\/p>\n

1.6. Individualna i tr\u017ei\u0161na tra\u017enja <\/span><\/span><\/p>\n

1.7. Kriti\u010dka ocena teorije kardinalne korisnosti <\/span><\/span><\/p>\n

 <\/p>\n

2. TEORIJA ORDINALNE KORISNOSTI <\/span><\/span><\/p>\n

2.1. Ordinalna korisnost <\/span><\/span><\/p>\n

2.2. Aksiomi i pretpostavke teorije <\/span><\/span><\/p>\n

2.3. Krivulje indiferencije <\/span><\/span><\/p>\n

2.4. Bud\u017eetska linija <\/span><\/span><\/p>\n

2.5. Optimizacija potro\u0161nje <\/span><\/span><\/p>\n

2.6. Funkcija tra\u017enje <\/span><\/span><\/p>\n

2.7. Jedna\u010dina Sluckog <\/span><\/span><\/p>\n

2.8. Kriti\u010dka ocena teorije ordinalne korisnosti <\/span><\/span><\/p>\n

 <\/p>\n

3. TEORIJA OTKRIVENIH PREFERENCIJA <\/span><\/span><\/p>\n

3.1. Otkrivena preferencija <\/span><\/span><\/p>\n

3.2. Sistem aksioma <\/span><\/span><\/p>\n

3.3. Osnovni rezultati teorije otkrivenih preferencija <\/span><\/span><\/p>\n

3.4. Kriti\u010dka ocena teorije otkrivenih preferencija <\/span><\/span><\/p>\n

 <\/p>\n

4. ISTRA\u017dIVANJE PONA\u0160ANJA POTRO\u0160A\u010cA NA TR\u017dI\u0160TU KRAJNJE POTRO\u0160NJE <\/span><\/span><\/p>\n

 <\/p>\n

5. ISTRA\u017dIVANJE PONA\u0160ANJA POTRO\u0160A\u010cA NA TR\u017dI\u0160TU INDUSTRIJSKIH PROIZVODA <\/span><\/span><\/p>\n

5.1. Istra\u017eivanje faktora koji uti\u010du na pona\u0161anje potro\u0161a\u010da na tr\u017ei\u0161tu industrijskih proizvoda <\/span><\/span><\/p>\n

5.2. Kvalitativna analiza tr\u017ei\u0161ta industrijskih proizvoda <\/span><\/span><\/p>\n

 <\/p>\n

VI ORGANIZACIJA ISTRA\u017dIVANJA TR\u017dI\u0160TA <\/strong><\/span><\/span><\/p>\n

1. INDUSTRIJA ISTRA\u017dIVANJA TR\u017dI\u0160TA <\/span><\/span><\/p>\n

2. ORGANIZACIJA ISTRA\u017dIVANJA TR\u017dI\u0160TA U PREDUZE\u0106U <\/span><\/span><\/p>\n

3. STAVOVI MENAD\u017dERA PREMA ISTRA\u017dIVANJU TR\u017dI\u0160TA <\/span><\/span><\/p>\n

 <\/p>\n

VII ETI\u010cKI ASPEKTI ISTRA\u017dIVANJA TR\u017dI\u0160TA <\/strong><\/span><\/span><\/p>\n

1. OSNOVNI ETI\u010cKI PRINCIPI U ISTRA\u017dIVANJU TR\u017dI\u0160TA <\/span><\/span><\/p>\n

1.1. Odgovornost istra\u017eiva\u010da prema ispitanicima <\/span><\/span><\/p>\n

1.2. Odgovornost istra\u017eiva\u010da prema klijentima <\/span><\/span><\/p>\n

1.3. Odgovornost klijenata prema istra\u017eiva\u010dima<\/span><\/span><\/p>\n

 <\/p>\n

2. ME\u0110UNARODNI KODEKS PRAKSE ISTRA\u017dIVANJA TR\u017dI\u0160TA <\/span><\/span><\/p>\n

2.1. Op\u0161te napomene <\/span><\/span><\/p>\n

2.2. Osnovni principi <\/span><\/span><\/p>\n

2.3. Definicije <\/span><\/span><\/p>\n

2.4. Struktura i sadr\u017eaj kodeksa <\/span><\/span><\/p>\n

2.5. Me\u0111unarodna pravila u istra\u017eivanju tr\u017ei\u0161ta <\/span><\/span><\/p>\n

<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Naziv ud\u017ebenika: Istra\u017eivanje tr\u017ei\u0161ta Autori: dr Hasan Hani\u0107, dr Mla\u0111en Vi\u0107enti\u0107, dr Maja \u0110urica Godina izdanja: 2010. Pismo: latinica Format: B5 Broj strana:\u00a0325 Cena: 1.400,00 Ud\u017ebenik mo\u017eete da naru\u010dite ako kliknete ovde. SADR\u017dAJ   I DIMENZIJE ISTRA\u017dIVANJA TR\u017dI\u0160TA 1. NASTANAK I RAZVOJ ISTRA\u017dIVANJA TR\u017dI\u0160TA 2. POJAM ISTRA\u017dIVANJA TR\u017dI\u0160TA 3. SADR\u017dAJ ISTRA\u017dIVANJA TR\u017dI\u0160TA 4. PROCES…
Op\u0161irnije…<\/a><\/p>\n","protected":false},"author":13,"featured_media":631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdavacka-delatnost","wpautop"],"_links":{"self":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":2,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/632\/revisions"}],"predecessor-version":[{"id":31034,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/posts\/632\/revisions\/31034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media\/631"}],"wp:attachment":[{"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/media?parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/categories?post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/va.akademijazs.edu.rs\/index.php\/wp-json\/wp\/v2\/tags?post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}